Prime Day 2024 Fashion Deals: Get the Best Savings on Trendy Styles Up to 70% Off on Reebok, Hanes & More

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Amazon Prime Day 2024 is here, and it’s the perfect time to score some of the best fashion deals of the year! This annual shopping event, exclusively for Prime members, offers unbeatable discounts on a wide array of products, from electronics to home goods. However, one of the standout categories during Prime Day is fashion. Whether you’re looking to update your wardrobe with trendy summer styles, snag some staple pieces for the upcoming fall season, or simply treat yourself to something new, Prime Day has you covered with wonderfully affordable options from top brands.

In this roundup, we've curated the most irresistible fashion bargains from Reebok, Champion, Hanes, Warner's & so much more that you won't want to miss. From stylish dresses and comfy athleisure to chic accessories and footwear, there's something for everyone. Get ready to shop till you drop without breaking the bank, thanks to these amazing Prime Day fashion finds. Scroll on to discover the must-have items that will elevate your style while keeping your wallet happy!

Shop Amazon Prime Day 2024 Fashion Deals

This internet-viral bodysuit has a huge following with over 21,000 five-star Amazon reviews (even our shopping editor is a major fan!). While I've seen this item go on sale before, it's not often discounted to this extent, which means that you should absolutely add this to your cart stat.

No summer wardrobe is complete without a flowy dress. Feminine and chic, this smocked ruffle dress comes in 12 gorgeous colors and is, as one Amazon reviewer writes, "a definite win" (especially at this discounted price!).

Raise your hand if your jaw dropped at the unbelievable 60% discount on these internet-famous Reebok sneakers. The sporty-retro, low-profile silhouette adds a trendy yet classic vibe to any casual outfit, pairing perfectly with skirts, dresses, shorts, leggings, and jeans. Plus, they’re incredibly comfortable thanks to the supportive die-cut EVA midsole that absorbs impact.

Amazon has some amazing picks for basic essentials that you'll want to have in your closet for years to come, including this stylish tank top that's available in 16 colors. It's made from soft, stretchy ribbed knit fabric that's lightweight & breathable, and it features a high neck that's perfect for pairing with jewelry and layering up with any outerwear of your choice.

Similarly, this sleeveless top is another popular pick among Amazon shoppers. It's crafted from exceptionally soft and stretchy fabric, ensuring both comfort and aesthetic appeal. It features a sleek profile and a flattering square neckline that beautifully accentuates the collarbone.

If you're looking to score some basic tees and get the most bang for your buck, this is your sign to stock up on Comfort Colors' pocket tee. Available in a wide range of colors and sizes, it's made from durable fabric that lasts through many washes and wears. As multiple reviewers say, this shirt is simply "perfect."

This darling maxi dress makes us want to have a picnic with our gals, toasting glasses of wine while nibbling on a charcuterie set. It's designed with a stretchy, comfy ruched bodice that flares out into an A-line skirt, creating a flattering silhouette (even on those days when you're feeling a tad bloated).

These bestselling heels, praised with over 15,600 five-star reviews, boast a minimal-chic aesthetic perfect for any elevated outfit. Featuring a latex padded insole for optimal comfort, they come in a variety of colors and patterns, available in sizes 5-12.

Wrap yourself in comfort with this Hanes full-zip hoodie crafted from soft, plush fleece that stays warm and cozy. Its classic zip-front silhouette features a drawstring hood and roomy front pouch pockets for essentials, while ribbed cuffs and waistband lock in warmth and ensure a perfect fit.

While it might not be your first thought for 'fashion,' Prime Day is the ideal moment to stock up on closet essentials like socks (seriously). Take these top-rated crew-to-cuff socks, currently 40% off! They're a standout pick with a spandex blend for a custom-feeling fit and reinforced toes for extra durability, ensuring they last through everyday wear without pesky toe holes.

If you're all about no-show socks that stay put while keeping your toes and heels comfy, look no further than Peds. These soft microfiber nylon socks feature a handy gel grip to prevent slipping, and they've earned rave reviews with over 14,400 five-star ratings on Amazon.

This versatile casual romper is made for sunny summer days with adjustable straps and functional buttons for a customizable fit. Featuring a sleeveless, square neck design and wide legs, it's ideal for any occasion from beach trips to daily outings. Pair effortlessly with your favorite tops and footwear for a stylish, comfortable ensemble wherever you go.

Meet this internet-fave Floatley bra — your new go-to for ultimate comfort! Its seamless, buttery soft fabric feels like a second skin, while stay-in-place bra pads offer just the right amount of shape and support. With a hook and eye back closure, adjustable straps, and a gently gripping under band, this bra moves with you, not on you.

Pull on this strapless dress for an effortless yet totally Insta-worthy OOTD that's perfect for a night out in town. The ribbed knit material hugs your body in all the right places without making you feel uncomfortable or constrained, and it comes in 21 different colors.

Look and feel your best all day in the bestselling Baleaf skirt. Featuring a secure compression waistband for tummy control and a flared, pleated design that's perfect for the tenniscore trend, it comes in a variety of colors and with optional pockets to suit your style.

Speaking of snatching your figure, this cami shapewear from Maidenform is a must-have at 70% off. With over 6,300 five-star Amazon reviews, shoppers rave about its comfort, appearance, and quality. The longer length shapes from hips to bust, while the wraparound midsection panel smooths the tummy without feeling constricting.

This shopper-loved wireless bra comes in 24 colors and has 29,800+ five-star Amazon reviews. The sizes range from 32B-42DD, and it's perfect for the warmer months ahead thanks to the moisture-wicking Cool Comfort fabric.

Another shopper-approved pick, these Sojos sunglasses have over 10,200 five-star reviews on Amazon. According to the brand, they feature UV400 lenses that block out 99% of UV rays, and they come in eight different colorways.

Keep it casual and chic in this lightweight, stretchy midi dress. Available in 38(!) different colors and patterns, and sizes ranging from XS-3XL, it even comes with convenient pockets!

Trust us, you'll reach for these yoga shorts regularly this summer. They're incredibly versatile — perfect for the gym, under a dress, or paired with an oversized graphic tee for a street-style OOTD. Plus, they come in eight different color combos!

When it comes to comfy and casual wardrobe essentials, no one knows the game better than Champion. Available in 26 colors and sizes ranging from XS to 4XL, this hoodie is crafted from a durable fabric blend designed to reduce pilling and shrinkage for long-lasting wear. (Style tip: Go up a size or two for a cute oversized look!)

Experience unparalleled comfort and support with the Playtex bra, featuring the TruSupport four-way wireless system with higher sides, fuller cups, wider straps, and a smoother back. The Magic Ring construction provides a natural-looking lift, while the Cool Comfort moisture-wicking jacquard fabric keeps you cool all year round. TBH, it's really no wonder that this bra has 51,800+ rave five-star reviews on Amazon.

From the beach to the pool, this textured dress keeps you covered in style and comfort. Available in eight colors, it's constructed from semi-sheer fabric cut at a mini length, perfect for showing off those sun-kissed legs.

If you have a fancy dinner date or night out with your girls planned this summer, this satin maxi dress is a perfect fit for your wardrobe. Available in 24 chic colors, the dress features a folded bust detail, ruched elastic on the back with a stunning open-back design, and an invisible zip on the side.

If stylish comfort is what you're looking for with your summer vacay OOTDs, you can't go wrong with this one-shoulder linen jumpsuit. Featuring a high waist with figure-flattering pleating, the jumpsuit is available in 21 different colors and can easily be dressed up or down to fit your preferred vibe.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Where can I find the best Prime Day deals?

You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get the Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.  

If you're looking to fill your Prime Day shopping cart with more great finds, don't miss out on Summer House star Paige DeSorbo's favorite Amazon picks!