Tesla's newest product: Tesla Mezcal, a $450 spirit that has a delicate smoky musk
Tesla is accelerating into spirits.
What began with an April Fools post in 2018 referring to "Teslaquilla" has matured into real-world merchandise, including Tesla Tequila in 2020, as reported by news site Teslarati, and last year, Tesla CyberBeer, reported by Business Insider.
The newest boozy brand offering: Tesla Mezcal. Priced at $450, the limited-release spirit "is as delicate as it is spicy, with a deep citrus and green apple nose that gives way to soft herbal notes with a delicate smokiness that lingers on the tongue," according to the Tesla website.
The liquor comes in a hand-blown, lightning bolt-shaped 750-milliliter glass bottle designed by Javier Verdura, Tesla’s director of product design.
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What is mezcal?
Mezcal and tequila have some similarities – but taste different, with mezcal usually smokier tasting than tequila. Both are made using the agave plant; the agave is baked and often shredded for tequila and, for mezcal, it's usually roasted and pressed.
Sammy Hagar launched an 80-proof blend of mezcal and tequila called Santo Mezquila in 2017. Soon after that, "Breaking Bad" co-stars Bryan Cranston and Aaron Paul launched their Dos Hombres mezcal brand in 2019.
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What to know about Tesla Mezcal
Many Tesla fans will purchase the Tesla Mezcal as a collectible. But if you want to drink it, here's some details:
- Origin: Made by Nosotros Tequila & Mezcal, a well-respected distiller.
- Ingredients: Alcohol is derived from the fermentation of Espadín and Bicuishe agaves and water. Bicuishe agave is a "less commonly used" type of agave used for mezcal, notes the Mezcal Reviews site. Among flavors it can yield, notes Wine Enthusiast, are "herbs and roasted vegetables, often with a prominent note of peanut."
- ABV (alcohol by volume): 43%, a bit low compared to other mezcals.
- Tasting Notes: "Floral, delicate and spicy with earthy aromas and hints of lime, green apple and spice followed by smoky notes," the Tesla Mezcal says. "Finishes with soft tuberose, jasmine and chamomile. Mouthfeel is balanced, yet strong with light bitter notes at the end."
How to get Tesla's limited-release mezcal
You can order Tesla Mezcal here. There's a limit of two bottles per order; only available for delivery in select states (learn more on the site). Orders will begin shipping in three to six weeks, the site says.
Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.
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