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Caleb Williams breaks Caitlin Clark's record for draft night merchandise sales

2024-12-19 10:46:47 Finance

The hype surrounding first overall pick Caleb Williams is surpassing levels of any draft pick in sports, and that includes Caitlin Clark.

Both Clark and Williams were the presumed first overall picks in the WNBA and NFL drafts, and after they were officially selected by the Indiana Fever and Chicago Bears, respectively, fans rushed online to buy their jerseys. After Clark was selected on April 15, her merchandise broke Fanatics' record for draft night merchandise sales for any draft pick across all sports. Her jersey sold out.

That record would last less than two weeks, as Fanatics says Williams' merchandise is now the most for draft night sales for any draft pick across all sports.

Williams' jersey is still available to buy online, but it's a pre-order that "will be shipped separately 4-6 weeks after the player’s number is officially confirmed." The Bears announced that he will wear No. 18, so the jersey should be shipped within a few months.

"Please trust that your item will be produced and shipped as soon as possible," Fanatics says.

NFL DRAFT HUB: Latest NFL Draft mock drafts, news, live picks, grades and analysis.

With Williams now the franchise quarterback, fans are clearly ecstatic for a new era in Bears football.

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