Rural Jobs: A Big Reason Midwest Should Love Clean Energy

Wind turbines have become a familiar part of the landscape in the rural Midwest, and with them have come jobs, income for farmers and tax revenue for communities. They’re one sign of how the clean energy transition is helping to transform areas that sometimes struggle to attract jobs and investment.

A new report from the Natural Resources Defense Council shows the extent to which clean energy is contributing jobs to the rural economies of 12 Midwestern states. It also reflects what the rural Midwest stands to lose from Trump administration actions that harm clean energy, such as its recent call to eliminate subsidies for renewable energy, its tariffs on solar energy equipment, and its plan to weaken the Obama-era Clean Power Plan.

The authors say the numbers underscore the need in the Midwest for government policies that are supportive of clean energy instead.

In 2017, the latest data in the report, clean energy employed about 158,000 people in the rural Midwest, according to NRDC. While a larger number of clean energy jobs overall were in urban areas, the rural clean energy jobs stand out for making up a bigger percentage of the overall rural economy. 

Gary Easton has seen the growth in his rural southeastern Ohio business, Appalachian Renewable Power. The company, with six employees, installs rooftop solar systems, and most of its customers are in small towns or out in the woods or farms. This week, his clients include a flower shop in Barnesville, Ohio, population about 4,100, where his employees installed solar panels.

“There are years we’re experiencing 100 percent growth,” Easton said.

“I’m a rural business because this is where I want to live,” he said. “This is the kind of place where I want to be.”

More Jobs in Clean Energy than Fossil Fuels

Fossil fuel industries have faded as major employers in most of the rural Midwest, despite a history in some states closely tied to coal, oil and natural gas production, the report shows. Ten of the 12 states have more rural clean energy jobs than rural fossil fuel jobs. The exceptions are North Dakota, which has the Bakken oil field, and Kansas, where the numbers are close.

Meanwhile, renewable energy has been booming in the region as prices have fallen and wind power has become cheaper than both coal and natural gas in many areas.

In 2017, the Midwest added 31 gigawatts of wind and solar power plants, 24 gigawatts of which are located in rural areas, according to government data cited by NRDC. For some perspective, the country’s largest coal-fired power plants are 2 or 3 gigawatts each. A growing number of cities, including Cleveland and Cincinnati, have committed to transitioning to 100 percent renewable energy, and much of that power will likely be produced in rural areas.

There are clean energy businesses throughout the rural Midwest that are essential to the vibrancy off their communities, said Douglas Jester, a partner in a clean energy consulting firm in Lansing, Michigan.

“Having modern jobs available gives young people an opportunity to stay, and that stabilizes the community,” he said. “That’s a socially significant thing, not just an economically significant one.”

NRDC used definitions of fossil fuel jobs and clean energy jobs developed by BW Research Partnership, an economic research firm. Fossil fuel jobs include production, transportation and marketing of fossil fuels, along with jobs at power plants that run on fossil fuels. Clean energy jobs include those related renewable energy power generation, clean transportation and energy efficiency.

‘A Lot of Pride’ in Being Clean Energy Leaders

The majority of clean energy jobs in all 12 Midwestern states are in energy efficiency, the report says. That includes building design, energy efficiency upgrades and other aspects of reducing energy use that save people money on energy costs while also reducing the greenhouse gas emissions that are warming the planet, triggering climate changes that put Midwestern farms at risk.

That clean energy is a boon for the rural Midwest doesn’t surprise Katie Rock, a policy associate at the Center for Rural Affairs, a Nebraska-based nonprofit that advocates on behalf of small family farms and rural communities and was not involved with the report.

Clean energy is “quickly changing the landscape of rural communities,” she said, adding that Midwesterners “take a lot of pride” in being leaders on clean energy. Iowa is the No. 3 state for total wind power capacity, and it’s the leader when it comes to the amount of in-state electricity produced by wind; Kansas and Illinois are fifth and sixth in total wind power capacity, according to the American Wind Energy Association.

Yet the report’s findings may surprise some people, and that’s part of the point, said Arjun Krishnaswami, a co-author of the report and an NRDC policy analyst. He thinks that much of the country, even people in the energy sector, have been slow to realize that the clean energy economy is much more than a coastal phenomenon.

As state and local leaders become more aware of clean energy’s role in rural Midwestern economies, officials may be more likely to back supportive policies.

“In the absence of federal leadership,” he said, “the states have a huge role to play to continue this growth.”