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I’ve been counting down the days for the Ulta 21 Days of Beauty sale, and today’s 24-hour flash deals are everything I’ve been waiting for. It’s always such a thrill to snag my favorite products at half price and discover new must-haves that won’t break the bank.

From as low as $8.50, you can score discounts on top brands like Tarte, Ariana Grande's r.e.m. beauty, Kopari, and Solawave, making it the perfect time to refresh your beauty routine.

Whether you’re looking to lock in moisture for 72 hours with a Matrix hair treatment or tackle dark spots with a Kinship serum, there’s something for everyone.

My personal favorite pick? The r.e.m. beauty lip liner—its highly pigmented, long-lasting formula is a total game-changer. Make the most of this Ulta sale beauty bonanza before time runs out.

Today's Ulta 21 Days of Beauty Deals

Create fuller-looking lips effortlessly with a creamy, glide-on texture and rich, pigmented color that pairs perfectly with your favorite lipsticks.

Shoppers Say: "This lip oil is literally everything I could expect!! It's so glossy, applies very well & makes your lips feel smooth, hydrated and very shiny."

Shades: 4

Amp up your glow with this cheek plump that delivers a fresh, dewy flush while visibly lifting and firming your cheeks for a radiant finish.

Shoppers Say: "Amazing! I love this blush. I have been looking for a blush that goes on easy but looks amazing. it has a beautiful glow and the color is just enough. This is now my favorite."

Shades: 14

This versatile hair oil serum seals in moisture for up to 72 hours, giving you shiny, smooth hair with built-in heat protection.

Shoppers Say: "I would buy this 100x over! As a hairstylist, I absolutely love this product for myself and all of my clients! It works for all hair types and is extremely moisturizing."

Say goodbye to flakes and irritation with this gentle yet effective shampoo that detoxifies and soothes your scalp, leaving your hair refreshed and healthy.

Shoppers Say: "This product is amazing! I've always struggled with dandruff and finding a product that actually helps. I was skeptical at first but after using the product a few times, I was sold. My hair feels cleaner and my dandruff is much better as well!"

Experience the magic of red light therapy with this all-in-one wand that rejuvenates your skin, smooths fine lines, and gives you that fresh, glowing look right at home.

Shoppers Say: "This works so well!!! I'm losing wrinkles faster than I grow gray hair! I saw results in less than 2 weeks and now at a month my fine lines around my eyes are gone.... GONE ! My forehead wrinkles reduced, even the one parallel wrinkles between my eyes from squinting that I've had since my teens! I love it!"

Color Options: Black and pink

Get creative with this versatile eye paint that delivers bold color, whether you're going for a sleek liner or a full-on eye look.

Shoppers Say: "This goes on so easily and stays on all day."

Matte Shades: 9

Shimmer Shades: 8

Your lips will love the silky, non-sticky shine of this hydrating lip oil that feels as good as it looks.

Shoppers Say: "This lip oil is literally everything I could expect!! It's so glossy, applies very well & makes your lips feel smooth, hydrated and very shiny."

Shades: 4

Give your hair a moisture boost with this luxurious mask that leaves your strands smooth, shiny, and irresistibly soft for up to 72 hours, per the brand.

Shoppers Say: "Perfect for extremely dry hair. I wanted to try it out since I was getting desperate for finding the right products for my extreme dry virgin wavy/straight hair. It is so hydrating. Perfect for once a week and you get so much product!"

This creamy moisturizer is your skin's secret weapon for staying hydrated, smooth, and supple all day long.

Shoppers Say: "Best face cream ever!! This is my new most favorite face cream! The hydration is unreal! Will definitely be ordering more!"

Think of this facial wash as your skin's daily dose of green juice, leaving you with a fresh, glowing complexion that feels totally revitalized.

Customer Ratings: 1,800+ 5-star Ulta reviews

Shoppers Say: " I love this product so much. I don't think I'll ever use anything else! Not only does it smell incredible, my skin has cleared up completely and leaves my face so soft and smooth."

Get ready to glow with this serum that brightens, firms, and smooths your skin, making those dark spots a thing of the past.

Shoppers Say: "I tried this product because I was looking form a good vitamin C for my skin and take away some scars, and I am so happy I tried this!!! It makes my skin glowy, reduced scars and the smell is pretty subtle."

This dreamy trio is perfect for anyone who loves a little indulgence on the go, with a soothing coconut scent that feels like a mini escape.

Here's Whats in the Set: Bar soap, hand cream, and whipped body cream in accessible travel sizes

Shoppers Say: "I have purchased other brands, but this is my fave! the bar soap last, so long, and just a few rubs on hand mitts or a bath scrubber, and you can literally lather up to do your whole body!! Softness that is so indulgent!"

What's on sale for Ulta 21 Days of Beauty?

Here’s a sneak peek at the best beauty steals coming up, so you can plan your shopping spree and score some major savings!

Ulta 21 Days of Beauty Products Week 1: August 30 to September 5

August 30

IGK Antisocial Overnight Bond Building Dry Hair Mask (originally $36, now $18)

Peach & Lily Matcha Pudding Antioxidant Cream (originally $43, now 21.50)

MAC Cosmetics M.A.C.ximal Silky Matte Lipstick (originally $25, now 12.50)

L'ange Le Duo 360 Airflow Styler (originally $89, now $44.50)

Kitsch Satin Pillowcase (originally $19-26, now $8-$13)

August 31

Clinique Almost Lipstick in Black Honey (originally $25, now $12.50)

Clarins Total Eye Lift Firming & Smoothing Eye Cream (originally $92, now $46)

Lancôme Teint Idole Ultra Wear 24H Full Coverage Foundation (originally $57, now $28.50)

Philosophy Amazing Grace Eau de Toilette (originally $64, now $32)

Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23 (originally $72, now $36)

Lancôme La Base Pro Oil-Free Longwear Makeup Primer (originally $45, now $22.50)

BaBylissPRO Nano Titanium Digital Straightening Iron (originally $99.99, now $50)

Madison Reed Radiant Hair Color Kit (originally $30, now $15)

Kenra Professional Platinum Dry Texture Spray 6 (originally $25, now $12.50)

StriVectin Super-C Night Vitamin C Cream (originally $69, now $34.50)

September 3

Kiehl’s Since 1851 Creamy Eye Treatment with Avocado (originally $60, now $30)

St. Tropez Self Tan Purity Bronzing Water Face Mist (originally $33, now $16.50)

Bed Head Hair Wax Stick For Strong Hold (originally $27, now $13.50)

LORAC PRO Contour Palette with Contour Brush (originally $45, now $22.50)

Chi 44 Iron Guard Thermal Protection Spray (originally $18.50, now $9.25)

September 4

Murad Rapid Dark Spot Correcting Serum (originally $83, now $41.50)

Moon The Teeth Whitening Device - At Home Whitening Kit with LED Light (originally $89.99, now $45)

Clinique All About Eyes Eye Cream with Vitamin C (originally $42, now $21)

September 5

Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara (originally $29, now $14.50)

Polite Society Polite Pout Glossy Lip Balm (originally $21, now $10.50)

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation (originally $39, now $19.50)

ICONIC LONDON Radiance Booster Dewy Tinted Moisturizer (originally $39, now $19.50)

ICONIC LONDON Underglow Blurring Subtle Glow Primer (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 2: September 6 to September 12

September 6

Peter Thomas Roth FIRMx Exfoliating Peeling Gel (originally $49, now $24.50)

IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm (originally $47, now $23.50)

bareMinerals BAREPRO 16-HR Skin-Perfecting Powder Foundation (originally $42, now $21)

COSRX The 6 Peptide Skin Booster Serum (originally $25, now $12.50)

Tarte Shape Tape Stay Spray Setting Spray (originally $32, now $16)

IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment (originally $42, now $21)

IT Cosmetics Bye Bye Dark Spots Niacinamide Serum (originally $36, now $18)

September 7

Estée Lauder Double Wear Stay-in-Place Foundation (originally $52, now $26)

OLEHENRIKSEN Banana Bright+ Vitamin C Brightening Eye Crème (originally $44, now $22)

Yves Saint Laurent Black Opium Le Parfum (originally $115, now $57.50)

Fresh Rose Deep Hydration Facial Toner (originally $48, now $24)

Color Wow Travel Size Dream Coat Supernatural Spray (originally $12, now $6)

Benefit Cosmetics WANDERful World Silky-Soft Powder Blush (originally $32, now $16)

Tarte Tartelette XL Tubing Mascara (originally $27, now $13.50)

Sunday Riley Mini A+ High-Dose Retinoid Serum (originally $43, now $21.50)

September 8

FENTY BEAUTY by Rihanna Icon Velvet Liquid Lipstick (originally $29, now $14.50)

It’s A 10 Miracle Hair Mask Conditioning Treatment (originally $36, now $18)

Kiehl’s Since 1851 Truly Targeted Acne-Clearing Solution with Salicylic Acid (originally $30, now $15)

First Aid Beauty Ultra Repair Cream (originally $60, now $30)

Urban Decay Cosmetics Original Eyeshadow Primer Potion (originally $28, now $14)

Urban Decay Cosmetics 24/7 Eyeshadow (originally $22, now $11)

Peace Out 2% Salicylic Acid Early Stage Acne Dots (originally $19, now $9.50)

September 9

Erborian CC Cream SPF 25 (originally $46, now $23)

Origins Checks and Balances Frothy Face Wash (originally $29, now $14.50)

KVD Beauty Good Apple Blush Balm Duo (originally $34, now $17)

Klairs Supple Preparation Unscented Toner (originally $22, now $11)

September 10

Redken Deep Clean Dry Shampoo (originally $27, now $13.50)

Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara (originally $26, now $13)

Stila One Step Correct Brightening & Correcting Primer (originally $36, now $18)

Peter Thomas Roth Instant FIRMx Temporary Face Tightener (originally $49, now $24.50)

UNITE Hair 7SECONDS Detangler (originally $38, now $19)

September 11

Kylie Cosmetics High Gloss (originally $18, now $9)

Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner (originally $23, now $12)

TAN-LUXE THE FACE - Illuminating Self-Tan Drops (originally $50, now $25)

Kiehl's Since 1851 Ultra Facial Oil-Free Gel Cream (originally $39, now $19.50)

September 12

beautyblender Original Beautyblender Makeup Sponge (originally $20, now $10)

Lancôme Teint Idôle Ultra Wear All Over Concealer (originally $29, now $14.50)

Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum (originally $56, now $28)

StriVectin Peptight Tightening Neck Serum Roller (originally $79, now $39.50)

Biolage Ultra Hydra Source Deep Treatment Mask (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 3: September 13 to September 19

September 13

Dermalogica PreCleanse Cleansing Oil (originally $49, now $24.50)

Dermalogica Daily Superfoliant Exfoliator (originally $66, now $33)

MAC Studio Radiance Serum Powered Foundation (originally $46, now $23)

PATTERN Styling Cream (originally $28, now $14)

MAC Fix+ Stay Over Alcohol-Free 16HR Setting Spray (originally $38, now $19)

Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer (originally $26, now $13)

September 14

IT Cosmetics CC+ Cream Illumination SPF 50+ (originally $47, now $23.50)

NARS Laguna Bronzer Powder (originally $40, now $20)

OUAI Hair Treatment Masque (originally $38, now $19)

Buxom Plump Shot Lip Serum (originally $29, now $14.50)

Anastasia Beverly Hills Ombre Effect Long Wearing Brow Powder Duo (originally $23, now $11.50)

September 15

Lancôme Rénergie H.P.N. 300-Peptide Anti-Aging Cream SPF 25 (originally $97, now $48.50)

Tarte Amazonian Clay 16-Hour Full Coverage Foundation (originally $42, now $21)

FENTY BEAUTY by Rihanna Pro Filt'r Instant Retouch Setting Powder (originally $36, now $18)

Urban Decay Cosmetics Vice Hydrating Lipstick (originally $21, now $10.50)

LolaVie Glossing Detangler (originally $26, now $13)

September 16

belief Moisturizing Eye Bomb Eye Cream (originally $48, now $24)

September 17

Peter Thomas Roth Potent-C Vitamin C Power Serum (originally $105, now $52.50)

Smashbox Halo Sculpt + Glow Face Palette With Vitamin E (originally $45, now $22.50)

KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner (originally $25, now $12.50)

September 18

Bumble and bumble Heat Shield Thermal Protection Hair Mist (originally $36, now $18)

Kylie Cosmetics Lip Oil (originally $25, now $12.50)

IGK First Class Charcoal Detox Dry Shampoo (originally $32, now $16)

Stila Stay All Day Dual-Ended Waterproof Liquid Eyeliner (originally $32, now $16)

Patchology FlashPatch Rejuvenating Eye Gels (originally $15, now $7.50)

Proactiv 3-Step Routine Complete Acne Skin Care Kit (originally $60, now $30)

September 19

Supergoop! Mineral Mattescreen SPF 40 (originally $40, now $20)

MAC Locked Kiss 24HR Lipstick (originally $34, now $17)

Lancôme Monsieur Big Volumizing Mascara (originally $30, now $15)

Clarins Cryo-Flash Instant Lift Effect & Glow Boosting Face Mask (originally $80, now $40)

IT Cosmetics Bye Bye Pores Translucent Loose Setting Powder (originally $32, now $16)

What is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty is a highly anticipated semi-annual event offering daily beauty deals on top brands for 50% off. Each day features new discounts on must-have products, including skincare, makeup, and beauty tools from popular brands like Tarte, IT Cosmetics, and Urban Decay. The event typically spans three weeks, and the deals are available both in-store and online, making it the perfect opportunity to stock up on beauty essentials at a fraction of the price. Keep an eye on the calendar to snag your favorites before they sell out.  

How often is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty event happens twice a year, typically in the spring and fall. This three-week sale offers daily deals with up to 50% off on top beauty brands like Tarte, IT Cosmetics, and Urban Decay. To stay ahead of the game, keep up with E! Insider Shop for curated picks and expert beauty hacks. Don't miss out on this perfect opportunity to stock up on your beauty essentials at unbeatable prices!

What time does Ulta 21 Days of Beauty start every day?

The Ulta Beauty 21 Days of Beauty event features new daily beauty steals starting at 12:00 AM CT each day. To ensure you don’t miss out on these limited-time offers, check the Ulta website or app right at midnight Central Time for the latest deals on top beauty brands and must-have products.

How long are Ulta 21 Days of Beauty steals available?

Ulta Beauty's 21 Days of daily deals are available for just one day—ending at 11:59 PM CT. Don’t wait to snag your favorites, as each day’s deals switch over at 12:00 AM CT to the next day's offers. Act fast to take advantage of these limited-time discounts on top beauty brands and must-have products.

How much is shipping for Ulta 21 Days of Beauty?

During Ulta Beauty's 21 Days of Beauty event, shipping is free with a Beauty Steals purchase if you have Platinum or Diamond status, regardless of the order amount. If you don’t have these status levels, you can still enjoy free shipping on orders over $35. Take advantage of these shipping perks to get your favorite beauty products delivered to your door without extra costs!

Is Ulta 21 Days of Beauty in stores or online?

Ulta Beauty's 21 Days of Beauty event is available both in-store and online, including through the Ulta app. You can shop the daily deals in Ulta stores, on the Ulta website, and via the Ulta app. Be sure to check for exclusive offers available only online and through the app for additional savings on top beauty products and must-have items.

If you're still shopping, you'll love these beauty must-haves from Jenna Bush Hager.