Beyoncé, Tina Knowles tap Victoria Monét for new Cécred hair care video
Beyoncé has been teaming up with other prominent figures in the name of hair care,́TinaKnowlestapVictoriaMonétfornewCé and now another Grammy Award winning singer is the latest special guest to receive the ultimate Cécred experience.
In a new video titled "Who's in the Cécred Salon," Victoria Monét test outs different Cécred hair care products with the help of Beyoncé's mom, Tina Knowles, and the brand's Director of Education Dr. Kari Williams.
During her Cécred experience, the "On My Mama" singer talks about her hair journey with Knowles and her goals for the future while trying out products such as Cécred's clarifying shampoo and the fermented rice and rose protein treatment.
Throughout the video, Mama Knowles and Monét share some candid moments together. And it's evident the singer is well-pleased with the end result of her hair after the treatment.
Of course, Monét is just the latest name big name to use Cécred products. The hair company has featured other well-known figures in their product campaigns and in the chair, including Naomi McPherson of the music group MUNA and a beauty influencer who goes by the name MakeupShayla.
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As fans know, the "Ya Ya" singer released her hair care line in February. She first teased the new hair venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Since its launch, the acclaimed line has won over fans of all hair types and has boasted of its products winning awards from beauty brands such as Women's Health magazine.
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
