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As an E! Shopping Editor, my mission is to sift through the endless aisles of Amazon to uncover the best deals, ensuring you can spend less time and money shopping every day. October Prime Day 2024 is upon us, and it's basically my Super Bowl. I'm ready to tackle the sales and emerge victorious with the most sought-after finds.
From beauty must-haves to stylish fashion pieces and home essentials, I've scoured the site to bring you the ultimate list of 51 unbeatable Amazon deals, with prices starting as low as $5.99.
Get ready to level up your shopping game as I share my top picks that deliver both value and quality. Whether you’re looking to refresh your skincare routine, upgrade your wardrobe, or find that perfect item for your home, I’ve got you covered with fantastic options that won’t break the bank.
Your next favorite product is just a click away.
Revitalize your lips overnight with this deeply nourishing treatment that leaves them soft and hydrated by morning.
Celebrity Fans: Sydney Sweeney, Porsha Williams, Alix Earle, Justine Skye, Paige DeSorbo, Hannah Brown, Kenzie Ziegler, Dr. Nicole Martin, Alexia Nepola, Drew Sidora, Delilah Belle Hamlin, Serayah, and Ashley Haas.
Customer Ratings: 36,600+ 5-star Amazon reviews
Flavors: 9
I love the Laneige Lip Sleeping Mask, but I prefer the Laneige Lip Glowy Balm when I'm on the go because it's a much cleaner application. I always have this in my bag.
Celebrity Fans: Kyle Richards, Gia Giudice, Madison LeCroy, Paige DeSorbo, Rachel Recchia, and Harry Jowsey.
Customer Ratings: 21,500+ 5-star Amazon reviews
Flavors: 12
Achieve remarkable lash growth with this powerful serum designed to enhance your natural lashes with continued use.
This lash serum is a celebrity favorite, which has been recommended by Lala Kent, Luann de Lesseps, Paige DeSorbo, Lindsay Arnold, and Heather Rae El Moussa.
Customer Ratings: 35,600+ 5-star Amazon reviews.
This miraculous CC cream effortlessly evens out your skin tone while providing SPF protection, instantly hiding imperfections for a radiant, flawless finish with minimal effort. My mind is blown by how well it works!
Customer Ratings: 1,700+ 5-star Amazon reviews
Shoppers Say: "Goes on white like lotion and changes color to match my face! Not oily, smells great, lasts all day. Will definitely continue to purchase!"
This miraculous product combines the look of a lip gloss and the staying power of a matte lipstick, which makes my dreams come true.
Customer Ratings: 35,500+ 5-star Amazon reviews
Available Shades: 23
These advanced teeth whitening strips effectively remove years of tough stains, revealing a whiter, brighter smile in just days.
With the same enamel-safe ingredients used by dentists, you can trust Crest for professional-quality results from the comfort of your own home.
Customer Ratings: 68,200+ + 5-star Amazon reviews.
Celebrity Fans: Chrishell Stause, Paige DeSorbo, Catherine Giudici Lowe, Jesse Solomon, Abbey Weitzeil.
Kathy Hilton used this spray-on moisturizer during a July 2021 RHOBH episode, telling her sister Kyle Richards she keeps it in her bag because her skin gets dry. I've been using it ever since.
This is an innovative, spray-on moisturizer that you need to achieve dewy skin. In addition to delivering a fast-absorbing hydration boost, it creates that look of glowing skin in an instant. You can use it under makeup, over makeup, or even on your bare skin to get your glow on. It's also a great makeup refresher/setting spray, especially if you want to prevent that cakey look.
"I have one key palette that I use for everything. I can do my whole face with just that palette. Every single one of my friends has asked me about this palette, bought it, and ends up loving it," Kyle Richards said.
Customer Ratings: 1,700+ 5-star Amazon reviews
I felt a major difference the first time I put this mask on my skin. I put it on right before bed, kept it on overnight, and woke up to supremely soft skin.
Sydney Sweeney previously told E!, "When I first started using this product, I had soft, glass-looking skin. It's a life-changing product. I was like, 'Can I put this on my entire body?" I felt the same way, which is why this overnight mask has been a staple in my routine for years.
"It's really sheer and it just gives a really really nice subtle glow," Olivia Culpo said.
More From Olivia: "This is a really great price point. It comes in a bunch of great colors. This color is 905, the medium glow, but you really can use any color."
More Celebrity Fans: Alix Earle, Paige DeSorbo, Hannah Ann Sluss, Gia Giudice, Xochitl Gomez, and Lisa Barlow.
Customer Ratings: 30,200+ 5-star Amazon reviews
Available Shades: 5
Transform your hair in just 8 seconds with this innovative treatment that leaves your locks feeling soft, silky, and full of shine after every rinse.
Customer Ratings: 28,500+ 5-star Amazon reviews
Shoppers Say: "Now this stuff right here is like a magic elixir. Highly recommend!! And I have thin/fine hair - did not weigh it down! LOVE THIS PRODUCT."
Give your skin a refreshing dose of collagen and niacinamide with a lightweight jelly cream that hydrates and boosts radiance for a plump, healthy glow.
Shoppers Say: "I've tried countless skincare products, but the Medicube Collagen Jelly Cream stands out as a game-changer. The combination of niacinamide and freeze-dried hydrolyzed collagen works wonders for my skin. The 24-hour glow it promises is real—my skin feels plump and looks radiant all day long."
Treat yourself to a variety of skincare benefits with this 12-pack of sheet masks, offering hydration, brightening, and soothing effects for every skin type.
Customer Ratings: 20,900+ 5-star Amazon reviews
Achieve fuller, hydrated lips with a high-shine gloss infused with hyaluronic acid for a smooth, non-sticky finish that enhances your natural pout.
Customer Ratings: 34,000+ 5-star Amazon reviews
Available Shades: 25
Celebrity Fans: Gia Giudice, Emma Hernan, Paige DeSorbo.
Kenya Moore declared, "This is a miracle! I had a breast lift and reduction surgery. I had scarring and used this. You can get stretch marks when you're growing too. You don't have to live with imperfections. This improves the appearance of scars and stretch marks."
More from Kenya: "Use this daily and massage it in. It's just great for uneven skin tone, aging, and dehydrated skin. You can put it on your face. You can use it anywhere. It really is a great product."
More Celebrity Fans: Lala Kent, Porsha Williams, Campbell "Pookie" Puckett, Jenna Bush Hager
Customer Ratings: 41,600+ 5-star Amazon reviews
Revitalize your locks with this volumizing formula that effortlessly lifts flat hair, delivering extra body and bounce for a stunning, salon-quality finish every time.
Customer Ratings: 9,900+ 5-star Amazon reviews
Shoppers Say: "Saw a TikTok on it.....I have super fine thin baby hair, it works like magic to make it stand up with a lot of volume!"
Tame tangles in seconds with this lightweight detangler that smooths and nourishes your hair, leaving it soft, manageable, and ready for any style.
Customer Ratings: 8,900+ 5-star Amazon reviews
"I like to spray this in my hair and put on my sun hat. This is a great detangler. I like the size for traveling," Kyle Richards shared in her Mexico travel guide.
This versatile root cover-up conceals grays and doubles as a brow filler, instantly enhancing your look while adding the appearance of thicker hair.
Customer Ratings: 11,800+ 5-star Amazon reviews
Available Shades: 8
Celebrity Fans: Madison LeCroy, Paige DeSorbo
This primer is like a magic layer for your skin, giving your makeup a flawless, all-day finish without any extra shine.
Customer Ratings: 1,400+ 5-star Amazon reviews
Shoppers Say: "Best primer for sensitive skin. I love this primer! A little goes a long way. It is not irritating to my sensitive skin and doesn’t cause clogged pores. Makes makeup look flawless!"
Experience a luxurious overnight mask that works wonders while you sleep, leaving your skin plump and revitalized come morning.
Shoppers Say: "Baby soft. Best evening moisturizer I’ve used. Doesn’t get all over pillowcases. Absorbs nicely into the skin and waking up to softer smoother skin, fine lines less noticeable which makes a big difference when applying foundation."
Paige DeSorbo raved, "I love this. It smells like when you walk into a really expensive hotel."
Customer Ratings: 2,600+ 5-star Amazon reviews
Scents: 4
More Celebrity Fans: Gia Giudice
Gia Giudice said, "Whenever I have a pimple, I use them and the next morning, I can see the results.”
More from Gia: “These are amazing. They are the famous pimple patches. These come with me whenever I’m traveling. These are definitely a lifesaver.”
Customer Ratings: 110,500+ 5-star Amazon reviews
More Celebrity Fans: Vanessa Hudgens, Vanderpump Rules star Lala Kent, Real Housewives of Beverly Hills alum Lisa Rinna, TikTok sensation Alix Earle, The Bachelor alum Catherine Giudici Lowe, The Bachelorette's Charity Lawson, Southern Charm star Madison LeCroy, and Bling Empire star Kelly Mi Li.
Revitalize your skin with a deeply hydrating mask that's been all over TikTok, delivering a powerful boost of collagen for a youthful, radiant complexion.
Customer Ratings: 4,000+ 5-star Amazon reviews
Experience the magic of a powerful essence that harnesses the benefits of snail mucin to hydrate, repair, and rejuvenate your skin for a radiant complexion.
Customer Ratings: 53,800+ 5-star Amazon reviews
Celebrity Fans: Vanessa Hudgens, Lala Kent, Madison LeCroy, and Paige DeSorbo.
I love using this clay mask to deeply purify my pores and leave my skin feeling refreshed and smooth—it’s my go-to for a clear, glowing complexion.
Shoppers Say: "This product is an absolute must-have for anyone struggling with clogged pores and oily skin. After just one use, my skin felt so much cleaner and smoother. The formula is gentle yet powerful, and I love how it doesn't dry out my skin. It's a bit on the pricier side, but so worth it for the results. Highly recommend for anyone needing a deep cleanse!"
Madison LeCroy said, "If you just use this, it will do the same thing that a keratin treatment or a Brazilian blowout will do without chemically changing your hair."
More from Madison: "The main product for me that keeps my hair smooth and healthy is the Wella Ultimate Repair. I always get questions on my hair, so I had to make sure to share that because it’s amazing."
Shoppers Say: "A miracle for my hair. As someone who has struggled with damaged hair due to heat styling, finding the right product to repair and protect my locks has been a journey. I can confidently say that the Wella Professionals Ultimate Repair Miracle Hair Rescue Light Weight Spray has been a game-changer."
Discover the secret to voluptuous lips with this extra-strength formula that intensely hydrates while providing a captivating plump for a stunning finish.
Customer Ratings: 1,000+ 5-star Amazon reviews
Shoppers Say: "I’ve been using Too Faced lip plumper for years. I have found that they give the best results without any weird taste or texture."
Achieve a radiant glow effortlessly with this crème-to-powder eyeshadow stick that combines rich pigmentation with long-lasting wear, perfect for on-the-go application without any brushes needed.
Customer Ratings: 32,000+ 5-star Amazon reviews
Available Shades: 53 shimmer, matte, and metallic finishes
Wrap yourself in effortless style with this oversized cardigan, featuring a slouchy silhouette and cozy pockets that make it perfect for lounging at home or layering over your favorite outfit.
Size Range: Small to XL
Available Colors: 21
Shoppers Say: "This sweater is a DREAM. I wanted to replace my daily hoodie jacket with a cute sweater. I wanted something warm, but not bulky or really heavy, something that fits on me very comfortably just like a hoodie. This sweater is amazing! It's soft and warm, but doesn't make me hot. It's got a relaxed fit and the pockets are big enough to hold your phone, wallet and a pair of glasses."
I have this bodysuit in so many colors. It's slimming and it's a great layering piece.
Size Range: XS to XXL
Available Colors: 29
Customer Ratings: 27,000+ 5-star Amazon reviews
Command attention with this chic, longline blazer that brings a tailored edge and timeless sophistication to any ensemble.
Size Range: XXS to 5X
Available Colors: 20
Customer Ratings: 4,700+ 5-star Amazon reviews
Stay cozy and stylish with this effortlessly cool shacket, blending the warmth of a jacket with the laid-back vibe of a shirt for the perfect layered look.
Size Range: XS to XXL
Available Colors: 27
Customer Ratings: 10,700+ 5-star Amazon reviews
Add a playful touch to your outfit with these charming ruffle ankle socks, featuring elegant cascading ruffles that elevate any look and can be styled in multiple ways for a fun twist.
Customer Ratings: 5,000+ 5-star Amazon reviews
Available Colors: 8
Enhance your jewelry collection with this exquisite set of 14K gold-plated bracelets, showcasing a stylish mix of designs that can be effortlessly layered or worn solo.
Turn heads with this captivating lace cropped tank top, featuring a plunge V-neck that adds a touch of allure while ensuring a flattering fit for your next night out.
Size Range: Small to XXL
Available Colors: 12
Shoppers Say: "It’s exactly as pictured and described. The quality is REALLY good. It’s comfortable and true to size. It makes my chest look amazing. So so so cute."
Stock up on essentials with this versatile 5-pack of short sleeve bodysuits, featuring a classic round neck and a stretchy fit that makes them perfect for layering or wearing solo.
Size Range: Small to XXL
Color Combinations: 4
Customer Ratings: 1,600+ 5-star Amazon reviews
Step into laid-back style with these wide-leg jeans, designed for a relaxed fit that pairs beautifully with any top, ensuring you look effortlessly chic wherever you go.
Size Range: 24 to 36
Available Colors: 7
Shoppers Say: "These jeans are so stylish and fit so good. It’s not low rise and not high rise, they sit perfectly in between that and have a baggy fit that is so flattering. I have them in two colors because they are my favorite jeans"
Stay cozy and stylish in this oversized hoodie, crafted from soft and breathable fleece that keeps you warm during the chillier months while effortlessly elevating your casual outfits.
Size Range: Small to XL
Available Colors: 16
Shoppers Say: "These sweatshirts are well made, fabric is good weight and they look and fit well on the body. I bought two in different colors. Nice warmth for cool nights on New England beach."
Add a trendy twist to your fall looks with this cozy cropped pullover, designed with a half-zip closure and fleece lining, plus thumb holes for a chic, athletic vibe that keeps you warm and fashionable.
Size Range: XS to XL
Available Colors: 32
Customer Ratings: 1,900+ 5-star Amazon reviews
"These are a good pair of thick, black leggings. They are flare leggings," Kandi Burruss said.
Size Range: XS to XXL with 4 inseam options
Color Options: 28
Customer Ratings: 14,800+ 5-star Amazon reviews
Elevate your basics with this slim-fit top, perfect for layering or pairing with your favorite bottoms for a effortlessly cool look.
Size Range: XS to 4X
Available Colors: 52
Customer Ratings: 2,700+ 5-star Amazon reviews
These retro oval sunglasses blend classic design with a modern twist, offering UV400 protection while letting your personal style shine through.
Customer Ratings: 3,100+ 5-star Amazon reviews
Available Colors: 8
Refresh your look with this trench coat, a timeless wardrobe staple that effortlessly transitions from day to night for any occasion.
Size Range: XXS to 5X
Available Colors: 5
Shoppers Say: "This coat has all the style, thickness, durability and looks of a very expensive coat. Keeps you dry, too."
Revamp your cleaning game with this versatile detailing gel, perfect for tackling dust and dirt not just in your car, but also on your electronics, keyboards, and more, making it an essential tool for multiple surfaces.
Customer Ratings: 49,000+ 5-star Amazon reviews
I don't love taking out the trash, but having pink, scented trash bags makes it such an enjoyable task.
Customer Ratings: 3,800+ 5-star Amazon reviews
Keep your countertops mess-free and organized with this simple, space-saving tool that holds multiple utensils while you cook.
Customer Ratings: 30,800+ 5-star Amazon reviews
Available Colors: 23
Size Options: 4
Achieve sparkling clean dishes effortlessly with this powerful detergent designed to tackle even the toughest messes.
Customer Ratings: 87,600+ 5-star Amazon reviews
Effortlessly tackle tough stains with these powerful laundry pacs that offer a free and clear formula, ensuring a gentle clean that’s safe for my super sensitive skin.
Customer Ratings: 14,100+ 5-star Amazon reviews
Shoppers Say: "I have sensitive skin, and this is the only detergent I can use that will not irritate it. The pods are super easy to use and convenient."
Maximize your outdoor space with this spacious, weatherproof storage solution, perfect for keeping patio cushions, gardening tools, and more neatly tucked away.
Customer Ratings: 2,800+ 5-star Amazon reviews
Available Colors: 5
Size Options: 7
If you love carbonated beverages, but you want to cut back, it can be tough. Opt for Poppi drinks, which are made with apple cider vinegar.
These only have five grams of sugar and they're always trending on TikTok. And, yes, if this sounds familiar, you've probably seen them on Shark Tank.
Flavors: 22
Customer Ratings: 21,200+ 5-star Amazon reviews
Indulge in year-round comfort with this ultra-cozy fleece blanket, crafted from premium microfiber for a fluffy touch that makes any space feel inviting.
Customer Ratings: 4,500+ 5-star Amazon reviews
Available Colors: 24
Size Options: 8
Prime Day is a sale with Amazon deals for Prime members. Originally a one-day sale, it has expanded to a two-day event packed with discounts across fashion, beauty, tech, and home categories. Amazon now holds two sales yearly—a July Prime Day and a second Prime Day in the fall, known as Prime Big Deal Days, referred to as October Prime Day. Every Prime Day event is worth shopping, especially if you love saving money and fast shipping.
October Prime Day, officially known as Prime Big Deal Days, is a second Prime Day Sale that typically occurs in October. This exclusive event for Amazon Prime Membership holders offers major discounts and Amazon deals just in time for the holiday season. Shoppers can expect lightning deal prices and the best Amazon discount possible before the holidays across categories like tech, fashion, beauty, home essentials, and holiday gifts. With a wide range of discounts on popular items and unique finds, it’s the perfect opportunity to score Black Friday-level savings before the holiday rush, making it one of the best times to shop for must-have items.
Amazon October Prime Day 2024 runs from October 8 through October 9. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on October 8. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials . There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well. Officially, this sale is known as Prime Big Deal Days, and it is commonly referred to as October Prime Day.
Yes, Amazon holds a second Prime Day in October called Prime Big Deal Days. This two-day event offers exclusive deals and discounts for Prime members, featuring major savings on categories like tech, fashion, beauty, home essentials, and holiday gifts. It’s the perfect time to snag bargains ahead of the holiday shopping season.
Prime Big Deal Days is Amazon's second Prime Day sale, typically held in October, offering massive discounts across popular categories like tech, fashion, beauty, and home essentials. This two-day event is designed for Prime members and provides exclusive deals on trending products and Amazon devices, similar to the summer Prime Day. It’s the perfect opportunity to score major savings before the holiday shopping season begins.
For October Prime Day 2024, Amazon is offering a wide range of deals on seasonal must-haves across multiple categories. Shoppers can score discounts on fall fashion, holiday gifts, Prime Day beauty deals, and more. Whether you're looking for tech upgrades, home essentials, or trending products, October Prime Day 2024 promises unbeatable savings and exclusive deals on all your favorite items.
You can find curated deals from E! Insider Shop and our Amazon Storefront throughout the October Prime Day sale. Our dedicated team of shopping experts will help you save time and money by organizing the must-have deals, including exclusive deals, in one convenient place for easy shopping. New deals will drop throughout the sale, making it easy to find the best offers of the season. For even more savings, you can also shop Amazon Prime Day deals here.
Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Amazon Prime subscribers enjoy free and fast shipping with options for two-day, one-day, and same-day delivery on eligible items shipped by Amazon. Additionally, members have access to exclusive lightning deals and additional discounts on select items. Subscribers can stream content with Prime Video, Amazon's streaming service, and enjoy ad-free songs through Amazon Music. Prime members can also get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on their location.
Yes, you have to be a Prime member to get Amazon discounts on Amazon Big Deal Days, also known as October Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of October Prime Day 2024 discounts.
An Amazon Prime membership costs $14.99 per month or $139 per year. Amazon Prime subscribers can enjoy a 30-day free trial to experience the membership's extensive benefits, which include free shipping, fast shipping, grocery delivery, ad-free music, and streaming services. Join now to take advantage of Prime exclusive discounts, Amazon deals, and more.
Amazon shipping costs vary depending on the items ordered and the shipping location. Fortunately, Amazon Prime subscribers enjoy free and fast shipping on their orders. With a Prime membership, you get access to two-day, one-day, and same-day shipping options, perfect for the busy holiday season. Additionally, Amazon offers expedited shipping options on select purchases for even faster delivery times at an additional cost. Join now for a 30-day free trial to experience these benefits firsthand.
If you want more info, here's everything you need to know about October Prime Day 2024.
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