We interviewed Ashley Graham because we think you'll like her picks at these prices. Ashley is a paid spokesperson for St. Tropez. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time.

We’re in the middle of summer, and if you’re looking for a natural-looking tan, you’re in luck! There are some fantastic discounts available right now. This is the perfect opportunity to grab celebrity-approved self-tanners at great prices. One standout is Ashley Graham's favorite, St. Tropez's Self Tan Purity Bronzing Water Face Mist ,which gives a sun-kissed glow to bare skin and you can even spray it over makeup.

For the My E!ssentials series, Ashley shared that she uses this product "morning, noon, and night." She elaborated, "It keeps me nice and tanned and glowing. It smells like f--king vacation. Who doesn't want to smell like a vacation all day and all night?"

Ashley’s choice is a top pick among E! Shopping Editors thanks to its clear formula. In my experience, it applies mess-free and doesn’t stain sheets, towels, or clothes. It’s incredibly easy to use, and I’m absolutely obsessed with it. Be sure to grab this 25% discount before Amazon Prime Day ends! 

If you want to shop more celeb favorites, check out the E! Insider Shop Amazon Storefront.

Ashley's fave product couldn't be easier to use. There's no need to rub or blend the product in. Your tan will develop in 4-8 hours with a medium, golden glow, according to the brand.

Here's an E! Shopping Editor recommendation that complements Ashley's product pick:

Use this exfoliating body polish 24 hours before applying your St. Tropez Self Tan Purity Bronzing Water Face Mist. In my experience, exfoliated skin tans more evenly and delivers longer-lasting results.

If you want to do more celeb-inspired shopping, you'll love these self-care picks from Jennifer Lopez.

What is Prime Day? 

Prime Day is an exclusive event with Amazon deals for Prime members. In recent years, it has been extended from a one-day sale to a two-day sale, highlighting deals across all categories including fashion, beauty, tech, and home products.

When is Prime Day?

Amazon's Prime Day 2024 runs from July 16- July 17, 2024. This 48-hour sale begins at midnight PT on July 16 and ends at 11:59 PM PT on July 17. This year shoppers will be able to find extensive discounts on products ranging from summer fashion and premium beauty to the newest electronics and home essentials. There are early deals leading up to the sale, so it's wise to check for pre-Prime Day offers as well.

What is on sale for Prime Day 2024?

Amazon customers can shop deals on seasonal items including summer fashion, travel, viral beauty products, outdoor furniture, back-to-school essentials, cleaning and organization products, and Amazon devices. 

Where can I find the best Prime Day deals?

You can find curated deals from E! Insider Shop throughout the sale and at our Amazon Storefront.. Our dedicated team of shopping experts will help you save time and money, organizing the must-have deals in one convenient place for easy shopping. New deals will drop throughout the sale. You can also shop Amazon's Prime Day deals here.  

What is Amazon Prime?

Amazon Prime is a subscription service that provides a variety of benefits to its subscribers. Shoppers get free and fast shipping with options for two-day, one-day, and same-day shipping speeds on eligible items shipped by Amazon. Additionally, there are exclusive lightning deals and additional discounts on select items. Members gain access to Prime Video, Amazon's streaming service. Subscribers can stream ad-free songs through Amazon Music. Prime members can get grocery deliveries from Amazon Fresh and Whole Foods Market, depending on the location.

Do you need to be an Amazon Prime member to shop the Prime Day 2024 sale?

Yes, you have to be a Prime member to get Amazon discounts on Prime Day. Amazon Prime Day is an event that is exclusive for Prime members, with discounts tailored specifically for them. You can start a free 30-day trial to take advantage of Prime Day 2024 discounts.

How much is a Prime membership?

An Amazon Prime membership costs $14.99 per month or you can pay $139 per year. Join now for a 30-day free trial to experience the membership's extensive benefits for yourself, which include free shipping, fast shipping, and access to grocery delivery, ad-free music, and streaming services. 

How much is Amazon shipping?

Amazon shipping costs depend on the items ordered and shipping location. Thankfully, shipping on your order is free (and fast) if you sign up for a Prime membership. Prime members get two-day, one-day, and same-day shipping options. Amazon also offers expedited shipping options on select purchases, which provide faster delivery times  at an additional cost. Join now for a 30-day free trial.  

—Originally published March 20, 2024 at 11:03 AM PT.