Amazon Prime Big Deal Days 2024: What to know about the sales event and preview of deals

Counting the days until Amazon's Prime Big Deal Days event? The online retail giant is revealing some of the deals you can look forward to when the event kicks off Tuesday, Oct. 8.

The two-day sales event, which runs Tuesday and Wednesday, Oct. 8-9, gives members of its Amazon Prime subscription service access to early holiday shopping deals across Amazon's vast product categories – from apparel to toys.

Discounts will be available on major brands including Barbie, Disney, Dyson, LEGO and New Balance, premium beauty brands including Clinique, Dr. Barbara Sturm, and Kiehl’s, plus Amazon-exclusive products from Beats, Casper and Conair, the company said press release.

Also on deck: clothing for the whole family starting at $5, toys starting under $5, and deals on Halloween costumes and accessories from Rubies and Tipsy Elves.

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Beyond these announced deals, Amazon will drop additional bargains as often as every five minutes during select periods throughout the event, the company said.

"We're excited to help Prime members get started on their holiday shopping with savings on holiday essentials as well as a broad selection of gifts at some of our lowest prices during Prime Big Deal Days,” said Carmen Nestares Pleguezuelo, Amazon's vice president of North America marketing and prime tech, in a statement.

Shoppers can use Amazon's artificial intelligence-driven shopping assistant Rufus and its Inspire video and photo shopping app to make shopping for deals easier, Nestares Pleguezuelo said. "With new deals dropping throughout the event from top brands to small businesses across more than 35 categories, our curated selection and helpful discovery features like Inspire and Rufus make it easy for Prime members to get a head start on holiday shopping."

Early Amazon Prime Big Deal Days discounts available already include price reductions on Coway air purifiers, iRobot Roomba vacuums, Nespresso Coffee and Espresso Machines, air fryers from Cosori, Nuwave and Toshiba.

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When is Amazon Prime Big Deal Day?

Amazon's sales event begins Tuesday, Oct. 8, at 3:01 a.m. ET/12:01 a.m. PT, and runs through Thursday, Oct. 10, at 2:59 a.m. ET and 11:59 p.m. PT on Wednesday night, Oct. 9.

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How can I participate in the fall Amazon Prime sales event?

You can join Amazon Prime and be eligible to shop Prime Big Deal Days. Membership costs $14.99 per month or $139 annually. There's a 30-day free trial option, too.

Benefits include free deliveries (some the same day), Amazon Prime Video, Amazon Music, Amazon Photos, discounts at Whole Foods and GrubHub+.

Those receiving government assistance such as SNAP or Medicaid, can get a discounted Amazon Prime membership ($6.99 monthly) and so can students ($7.49 monthly) after a six-month trial for newcomers. 

What are some of the Amazon Prime Big Deal Day bargains?

Here's a sneak peek of some of the deals coming to Amazon during the sales event.

Toys

• Save up to 40% on select toys from Play-Doh, Melissa & Doug, Disney, Fisher-Price, and Mattel.
• Save up to 30% on building sets from LEGO, Magna-Tiles, and Playmobil.
• Save up to 40% on basketballs, volleyballs, and footballs from Wilson, and e-scooters from Segway.
• Save up to 60% on select toys from brands like Nerf, Star Wars, and American Girl.

Electronics and home

• Save up to 55% on select Amazon devices including eero mesh wifi systems, the Insignia 42" Full HD Smart Fire TVs, and our lowest price ever for Echo Frames (3rd Gen).
• Save up to 40% on select electronics from brands like Sonos, Bose, and Samsung.
• Save up to 35% on select electronics from Sony including PlayStation Core Consoles and OLED and Mini LED TVs.
• Save up to 35% on Denon PerL Pro earbuds, plus get a free vinyl of Katy Perry’s new album with every purchase,
• Save up to 45% on Philips Sonicare power toothbrushes and power flossers.
• Save up to 45% on Ego Power+ products including Leaf and Snow Blowers, 56-Volt 10.0 Ah Batteries, and 56-Volt Lithium-ion Cordless Ice Augers.
• Save 20% on select home appliances and cookware from GE Profile and Caraway Home.
• Save up to 40% on select vacuums and home essentials from Dyson.
• Save up to 40% on Peloton apparel and connected fitness equipment, including Amazon’s lowest price of the year so far on the Peloton Tread.
• Save up to 25% on select Casper Pillows and Toppers, and Lucid Toppers.
• Save up to 30% on select pet products from Voyager, Aeorlite, GigaBite, and Best Pet Supplies.

Beauty

• Save up to 55% on skincare and makeup from TruSkin and Bossy Cosmetics.
• Save up to 50% on toothbrushes and whitening strips from Oral-B and Crest.
• Save up to 55% on select cookware from Staub.
• Save up to 30% on premium beauty skincare from Clinique, Elemis, La Roche-Posay, Kiehl’s, and Innisfree.
• Save up to 30% on select cosmetics from Too Faced, Covergirl, and Lancôme.

Clothing

• Save up to 40% on select men’s and women’s apparel from Levi’s.
• Save up to 50% on children’s clothes from The Children’s Place and Simple Joys by Carter.
• Save on trending clothing from brands like ShaperX, THE GYM PEOPLE, and SOJOS sunglasses.
• Save up to 25% on select styles from Shopbop, including women’s denim from PAIGE and FRAME.
• Save up to 30% on outerwear for the family from Amazon Essentials.
• Save up to 20% on select apparel from Amazon Merch on Demand featuring favorite characters from brands like Disney, Star Wars, MTV, and Peanuts.
• Save up to 20% on select Collegiate apparel from Amazon Merch on Demand.
• Save up to 30% on select baby and mom essentials from Lovevery, Frida Baby and Frida Mom, Evenflo, Maxi Cosi, Safety 1st, and Tiny Love.

Shoes and accessories

• Save up to 30% on Skechers, Dr. Martens, and Steve Madden.
• Save 20% on previously loved designer items from What Goes Around Comes Around, up to $1,000.
• Save on Coach handbags and shoes.
• Save up to 40% on luggage from Samsonite, American Tourister, and Travelers Choice, and backpacks from SwissGear and Herschel.

Books

Save up to 75% on popular print books including:

• "It Ends with Us: Special Collector's Edition" by Colleen Hoover.
• "Table for Two" by Amor Towles.
• "A Little Life" by Hanya Yanagihara.
• "Finding Me: A Memoir" by Viola Davis.
• "The House of Hidden Meanings" by RuPaul.

Travel

Working through wanderlust? You can find some options on the Amazon Travel Deals page:

• Up to 40% off select Carnival cruises
• Up to 20% off Viator experiences
• Up to 30% off car rentals with Avis, plus earn 15% back when you reserve the rental car on Amazon.

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