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Behr Paint has just unveiled their 2025 Color of the Year, and it’s definitely painting the town (or your home) red.

Say hello to Rumors, a deep, dynamic earthy-toned red that’s set to become your new favorite for adding that cozy fall aesthetic to your home all year long. This shade brings a sophisticated warmth that’s perfect for updating any room. “Rumors gives classic red a modern twist with an energetic vibe that’s perfect for making a statement,” says Erika Woelfel, Behr’s VP of Color and Creative Services.

According to Behr, 75% of Americans are eyeing red for their next paint project, which is why Rumors is the obvious choice to go for when deciding on a color for your living space. “Our Color of the Year is all about inspiring bold, creative choices, whether you’re diving into a full-room makeover or just adding a pop of color,” adds Andy Lopez, Behr’s Senior VP of Marketing.

Want to bring Rumors into your home without breaking the bank? You can also check out these fab home decor finds under $50 that pair perfectly with Behr’s Color of the Year. From stylish throw pillows to chic vases, these budget-friendly picks will help you create a cozy, vibrant space. Find Rumors in BEHR DYNASTY, BEHR MARQUEE, BEHR ULTRA, and BEHR PREMIUM PLUS at Home Depot, and get ready to transform your space with this stunning new shade that has us obsessed.

Shop Home Decor Finds Under $50

A cute little table lamp like this affordable pleated one from Amazon is exactly what you need to match the warmth, and cozy feel of your newly painted 'Rumors' living room. 

Opt for a vase display of fall foliage as a finishing touch on your mantle. We love this one from Target that seamlessly blends in with any decor (in case you want to keep it displayed year-long).

Featuring a classic plaid pattern, a cozy throw like this one adds a touch of warmth and style to any space, making it perfect for snuggling up on chilly evenings or enhancing your decor with a timeless look.

This exclusive handblown glass design for CB2 combines a two-tone smoked plum and amber hues with a retro silhouette, making it a chic pillar holder or stylish vase for faux blooms.

Just imagine how gorgeous this dried bunch of Gypsophilia would look next to your 'Rumours' red walls. Yup, we're obsessed too.

This grid square throw pillow features burgundy accent stripes that would pair so effortlessly with the rest of your fall decor.

If you’re renting and can’t paint, a vibrant statement rug in a 'Rumors'-inspired shade is a fantastic way to effortlessly refresh your room and add a splash of color.

These velvet cushion covers come in a set of two, and they instantly elevate your space with their luxurious texture and chic, rich colors.

Adding red tones into your home can be as easy as incorporating colored taper candles, instantly infusing your space with a rich, luxe color.

Shop Splurge-Worthy Finds

If your budget allows, this luxurious mirror with its distinctive red-tone trim is an ideal statement piece to seamlessly bring your room together.

Combining your 'Rumors' red walls with an accent wall using this stunning Honeysuckle & Tulip wallpaper creates a striking and sophisticated look that adds depth to any space.

Give your bed a touch of 'Rumors' with this elegant velvet headboard—it’s not only budget-friendly but also turns your bed into a standout statement piece.

Fall is made for pumpkin spice everything. Grab this $120 Peter Thomas Roth pumpkin exfoliant for just $54. Your smoother skin will thank you.