Grammy Awards ratings hit a sweet note as almost 17 million tune in, up 34% from 2023
NEW YORK — An average of 16.9 million viewers tuned in to see performances by Miley Cyrus and Billie Eilish and watch Taylor Swift make history at the Grammy Awards on Sunday, the largest audience for the telecast in four years and another consecutive annual increase for a show that is recovering from its pandemic declines.
Ratings were up 34% on Sunday across CBS, Paramount+ and other digital platforms from last year, and with delayed watching included was expected to amass over 17 million viewers. The telecast peaked with 18.25 million viewers during the "In Memoriam" segment, with performances by Stevie Wonder, Annie Lennox, Jon Batiste and Fantasia Barrino.
The numbers Sunday easily beat the 12.4 million people who tuned in to watch Harry Styles, Lizzo and Bad Bunny perform during the show in 2023, along with a tribute to 50 years of rap history.
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That's another year of growth seen under host Trevor Noah, who has hosted since 2021. Live viewership was 8.8 million in 2021 and 8.9 million in 2022. The numbers this year are closer to pre-pandemic levels: Music's showcase night was seen by 18.7 million people in 2020.
The upward trajectory is in stark contrast to the fate of the Emmy Awards earlier this year: That telecast on Fox reached a record low audience of 4.3 million viewers, as the long-term trend of diminishing ratings for the show continues.
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The Nielsen company said Jan. 16 that the show hosted by Anthony Anderson with "Succession" and "The Bear" raking in most of the top awards was down from the previous record low of 5.9 million for NBC's telecast in 2022, the last time the event was held.
This year's Emmys had a lot working against them. They were delayed four months from their usual September spot by Hollywood’s writers and actors strikes, and had to compete with both an NFL playoff game and coverage of the Iowa caucuses in the presidential campaign.
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The 81st Golden Globes, which kicked off this year's awards show season on Jan. 8, pulled in an average of 9.4 million viewers, up about 50% from last year, according to CBS.
The ceremony had the benefit of an NFL lead-in, as well as an especially starry gathering that drew Swift, Oprah Winfrey, Timothée Chalamet, Kylie Jenner, Leonardo DiCaprio and many more. The night's biggest winner, "Oppenheimer," was also a huge ticket-seller, with nearly $1 billion in box office.
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But the broadcast hosted by comedian Jo Koy, was slammed by critics for a fumbled opening monologue and a rushed pace throughout that struggled to rekindle the "Hollywood’s party of the year"-vibe that the Globes have long fostered.
This year, Grammy viewers watched Miley Cyrus powerfully belt out her megahit "Flowers, which won record of the year, and Billie Eilish's gentle piano ballad from "Barbie," "What Was I Made For?," which was crowned song of the year. The album "Midnights" earned Swift her fourth career Grammy for album of the year, a record.
Live television viewership has declined across-the-board over the past few years, with pro football one of the few events to buck the trend.
Contributing: Andrew Dalton, The Associated Press
