Bath & Body Works is pulling from its shelves a seasonal candle after complaints the snowflake design on its label resembled Ku Klux Klan hoods.

Meant to be a nod to a folded snowflake cutout, some folks online dubbed the design the Klandle and the KKKandle for the pair of cutout holes in the white pointed snowflake tips.

The company issued an apology on Thursday about the Snowed In three-wick candle. "At Bath & Body Works, we are committed to listening to our teams and customers, and committed to fixing any mistakes we make – even those that are unintentional like this one," Bath & Body Works said in a statement, shared with USA TODAY. "We apologize to anyone we’ve offended and are swiftly working to have this item removed and are evaluating our process going forward."

Complaints about the candle began circulating online mid-week after the holiday-themed candle was revealed. The design reminded some of the hoods worn by the Ku Klux Klan, a white supremacist group, which was founded in 1866 and had a resurgence during the civil rights movement.

"Don’t be surprised if we do not see this one in store!" posted self-described "candle hoarder" @_scentsgalore on Instagram. "Initially I did not see it but now I can’t unsee it!"

Followers were divided. "Nobody caught it because it’s a paper snowflake. People are literally looking for reasons to be outraged lol," said one poster.

"People claiming they can't see it are gaslighting. Its staring at you right in the face," said another.

Both opinions could be correct, noted another commenter: "Being offended is subjective. Just because you aren’t, doesn’t mean others feelings are invalid!"

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"Damn, Bath & Body Works really gave new meaning to 'White Christmas'," posted fashion and pop culture site Diet Prada posted on its Instagram account.

On X, several posted that the company opined that the company wouldn't have approved the candle if it has more diverse viewpoints. "If we noticed, I'm sure" folks at the company did, too, noted one commenter.

Bath & Body Works: Not first insensitivity complaint

Two years ago, the personal care and fragrance retailer released Black History Month products – Kente cloth designs adorned some packaging – considered as cultural appropriation.

"This was a missed opportunity to push the culture forward, instead of capitalizing like most companies do off the Black dollar," said Shyriaka ‘Shy’ Morris, a New Smyrna Beach, Florida, artist and founder of PEACE ARTS (Positive Education and Creative Expressions), at the time to The Daytona Beach News-Journal, which is part of the USA TODAY Network.

Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.

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