45 Viral TikTok Beauty Products You'll Wish You Bought Sooner

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Another day, another glorious TikTok find. The popular video-sharing app is the gift that keeps on giving when it comes to searching for popular products that makeup and skincare enthusiasts swear by. From brands that have been around for years to newer brands you've only just discovered or hidden gems you've overlooked on Amazon, TikTok is the place to find out what viral beauty products people can't seem to get enough of. Whether TikTokers are crashing websites over nude lipsticks or raving about cult faves—we're talking Clinique's Black Honey and CeraVe's Renewing SA Cleanser—there is a little something for everyone to discover.

Since we know all too well that it's easy to scroll through the social media platform for hours on end, we've put together 45 viral TikTok beauty products that are worth every. single. penny. Take these liquid blushes from Rare Beauty, which are so pigmented, you'll only need a small dab to achieve rosy cheeks or these super affordable powder puffs that give your makeup a flawless, blurred effect (and that TikTok queen Alix Earle uses all the time). From drugstore staples to unique tools and celeb-backed brands, these viral TikTok beauty products will make you wish you added them to your cart sooner.

Milk's latest launch are these water jelly tint sticks and creators all over TikTok have been amazed not just by the candy-like texture, but by its surprisingly punchy pigment that delivers a dewy finish.

e.l.f. has been killing it recently, and this gel primer is one of its many viral products. Infused with hyaluronic acid, this hydrating primer helps makeup grip into your skin for lasting coverage.

TikTok is raving about how good this foundation from Lady Gaga's brand is, especially for those with dry skin. With an impressive shade range for every undertone, this foundation is made with calming ingredients to reduce redness and inflammation for a blurring effect that delivers medium coverage.

 

Who needs lip filler when Tarte came through with these plumping glosses, which not only makes lips appear fuller but also leaves behind a juicy wash of color. Choose from eight shades.

An affordable alternative to Charlotte Tilbury's Hollywood Flawless Filter, you can apply this e.l.f. product all over or just on the high points of your face before applying foundation for a lit from within glow.

Patrick Starrr did not come to play when he introduced this setting spray to his brand's lineup. It's waterproof and transfer proof and makes your makeup look matte and blurred all day long, up to 16 hours, to be exact.

Hailey Bieber's peptide lip tint has such a cult-following, she even designed a phone case that will hold the product for you. Available in four buildable shades, this lip tint is infused with peptides and shea butter to keep your pout nourished and hydrated.

Available in 12 gorgeous colors, these blush duos from Patrick Ta offer the best of both worlds, since it comes with matching powder and cream products. Ta himself likes to first apply the powder then top it off with the cream.

This hand cream from L'Occitane is a best-seller (and TikTok viral product) for a reason. Made with nourishing shea butter, people can't get enough of this cream, which is ultra-hydrating yet never sticky.

Slicking back a ponytail has never been easier thanks to this best-selling hair wax stick, which tames flyaways and keeps hairstyles securely in place. As an added bonus, it's infused with beeswax, vitamin E, avocado oil, and castor oil for an extra bit of hair care. No wonder it has 27,200+ 5-star Amazon ratings.

Used by TikTok queens like Alix Earle, you won't believe how good these cheap powder puffs are. They apply powder in a way that makes your makeup look blurred and flawless. They come in a set of six and have 16,600+ 5-star ratings on Amazon.

Not only do these liquid blushes come in 13 stunning shades, but they're ultra-pigmented which means a little goes a long way. Choose from matte or radiant finishes.

Available in 25 shades, this Revlon lipstick doesn't only give your lips a glassy look, but the creamy formula is also made with hyaluronic acid and aloe vera, for a touch of soothing hydration. The shade Rum Raisin is particularly popular on TikTok.

Everything from Charlotte Tilbury's Hollywood collection, but this contour wand is among their most viral products. The built-in sponge makes application a breeze and the formula is easy to blend, for a seamless contoured look. Choose from two shades.

What would you get if you combined the shine of a gloss, the hydration of a lip balm, and the pigment of a lipstick? You'd get this lip jelly from Tower28, which is a non-sticky, hydrating gloss that delivers an opaque wash of color. It comes in 11 shades.

We all know and love this Laneige lip sleeping mask, probably because people can't stop raving about it. It's made with vitamin C, moisturizing coconut oil and shea butter, and an antioxidant berry complex that smooths lips. Plus, it comes in delicious scents like mango, vanilla, and gummy bear.

This lip oil from Dior is 100% worth the splurge. It's made with cherry oil that prevents lips from drying out all while delivering a high shine look to your lips. Choose from eight stunning shades.

Doing your hair has never been so easy thanks to this Revlon two-in-one styler. Not only does it give you a salon-quality blow out, but you can also achieve mega volume or soft curls with just a few passes.

Looking to achieve a dewy look? Look no further than this illuminator from Saie, which has a gel texture that feels so lightweight. You can apply it before your base makeup, mix it in with your foundation, or apply it to the high points of your face. Either way, you'll look so glowy. It comes in two shades.

If you've been lusting over the Dyson AirWrap but can't seem to justify the high price tag, go for this FlexStyle from Shark, which is half the price. It comes with a number of different attachments to achieve different styles and the wand even bends so you can get the perfect angle.

Small but mighty! Even though the Mighty Patch Original recently reached cult status on TikTok, it's been a fave in the beauty community for quite some time. Not only does the teeny-tiny patch absorb pimple gunk and reduce the appearance of acne, but it also keeps bacteria and dirt at bay. And if you're a pimple popper, this will help you from picking.

You'll want to pucker up to Milani Cosmetics' Color Fetish Matte Lipsticks, which glide on like butter with its soft velvet finish and ultra-creamy pigment. The brand's collection of nudes not only complements a range of skin tones, but as TikToker @madelleyn described, they're "perfect lipsticks for fall."

Effective skincare that's cheaper than a cocktail? Sign us up! The Ordinary's AHA 30% + BHA 2% Peeling Solution is jam-packed with acids that exfoliate the skin to reduce congestion, help even out your skin tone and skin texture. All in all, your face will appear brighter, softer and smoother—it's no wonder this pint-sized bottle has a massive following on TikTok. 

Aside from the inexpensive price tag, e.l.f. Cosmetics' Poreless Putty Primer has become a makeup staple for its ability to act as a real-life Instagram filter. Let us explain: The soft, velvety formula glides seamlessly onto the skin and immediately reduces the appearance of pores. And even though it has a matte finish, which will keep your makeup locked in all day, that doesn't mean it will dry out your skin. Quite the contrary, as it's infused with squalane.

Get instant coverage on your face and body with NYX's Bare With Me Hydrating Face & Body Concealer Serum. The long-lasting formula conceals redness, acne, dark circles and more without it feeling cakey or thick. TikTok user @_rakhstarbeauty put it best, "It looks very natural, you don't need a lot, it blends in really easily, and I think it looks really nice."

Forget the falsies, Maybelline's Lash Sensational Sky High Mascara will give you the same effect with one coat. But if you want to achieve even longer and thicker lashes, the mascara is buildable and won't clump. Need proof? TikToker @kspader79 was so impressed with the results, she said in a video, "Where did those lashes come from?! Are you serious right now? OK, go buy it."

Gone are the days of needing to pack sheets of blotting papers in your bag thanks to Revlon's Oil-Absorbing Volcanic Face Roller. The palm-sized product is made out of a volcanic stone that soaks up excess oil. Bonus: The ball feels both cooling and soothing on the skin as you rub it around your face. However, its most game-changing feature is the fact that it's washable. Just unlock the ring, pull out the stone, gently cleanse it and let it air dry before locking it back in.

L'Oreal's Infallible 24HR Fresh Wear Foundation in a Powder provides full coverage without having that cakey feeling. Plus, its sweat-, transfer- and smudge-proof formula will keep your makeup flawless from day to night. And don't let the compact fool you either, as TikToker @samperakslis said in a video, "This literally has me rethinking why I don't use powder foundation more. It took me 10 seconds to apply."

There's no denying that CeraVe is a beloved brand across the board. Dermatologists, skincare enthusiasts and beauty newbies are all fans of the drugstore staple. However, CeraVe's Renewing SA Cleanser has people buzzing on TikTok. The salicylic acid-infused cleanser, which is great for acne-prone skin, is also non-comedogenic and includes power-packed ingredients such as niacinamide, hyaluronic acid and ceramides.

Treating your body to some extra TLC is a must, especially during the chilly winter months. That's where Truly's Unicorn Fruit Body Butter comes in. This luscious whipped body butter is infused with ultra-nourishing ingredients like matcha, açaí, chia and rose. But if that's not convincing enough, its deliciously yummy scent will make you want to slather it all over.

Clinique's Black Honey lipstick shade made its debut in 1971. By 1989, the brand launched the rich berry tint in the Almost Lipstick formula, which skyrocketed to cult-classic status. Now, beauty devotees are going crazy over the product once again. But this time, TikTok has made it become so popular that it's sold out every. where. Sign up for updates on when it restocks so you too can add this must-have to your collection.

La Roche-Posay's Toleriane Double Repair Facial Moisturizer with SPF is more than your average sunblock. Its potent ingredients like prebiotic thermal water, ceramide-3, niacinamide and glycerin will give your skin up to 48-hour hydration. Moreover, the product is lightweight, so it won't leave you feeling greasy or shiny throughout the day.

Cocokind's Organic Chlorophyll Mask clarifies, brightens and detoxes your skin, while also reducing puffiness in just 20 minutes. It's no wonder this complexion-boosting face mask has gone viral on TikTok.

Every beauty devotee knows just how important it is to have flawless brows and it's no secret that Anastasia Beverly Hills reigns supreme in that department. If you want brows that will stay in place all day, while also looking naturally full and sleek, then the Brow Freeze Styling Wax will be your new holy grail. It's a TikTok fave for a reason!

Our lips aren't sealed on this TikTok find. CTZN Cosmetics' Nudiversal Lip Duo went viral on TikTok after @mikaylanogueira raved over the inclusive lipstick line, which offers 25 different shades of nude to complement a variety of skin tones. According to WWD, after the influencer posted her review, the brand's website crashed. We've never added something to our cart faster!

Say goodbye to cactus-feeling skin thanks to First Aid Beauty's KP Bump Eraser Body Scrub With 10% AHA. This body scrub acts as a chemical and physical exfoliator, giving you the best of both worlds. The pumice buffing beads combined with the glycolic and lactic acids work to remove dry, rough patches and hard bumps, leaving you with skin as soft as a baby's bottom.

Olaplex's Hair Perfector No. 3 Repairing Treatment will save you a trip (or two) to the salon. The product, which can be used for damaged and/or color-treated hair, works to strengthen, protect and restore your tresses back to life.

Glow Recipe's Watermelon Glow Niacinamide Dew Drops has taken TikTok by storm in the last year, and for good reason. Its hydrating ingredients—such as watermelon and hyaluronic acid—will not only lock in moisture but will give your skin a dewy, radiant glow.

Get radiant skin with Paula's Choice 2% BHA Liquid Exfoliant. But don't just take our word for it. TikTok user @ameliaolivia09, whose glowy skin is the definition of goals, said the product, "will change your life." It's not an exaggeration either, as the leave-on exfoliant has powerhouse ingredients like salicylic acid and green tea that helps to unclog pores, even out your skin tone and brighten your complexion.

"Magic in a bottle" has become an overly used term in the beauty industry, but nothing could sum up Peter Thomas Roth's Instant FIRMx Temporary Eye Tightener more perfectly. TikToker @trinidad1967 showed the power of the product and how it lifted and smoothed her under eyes in just three minutes. "I just wanted to share this secret with you," she said in her video, which has garnered over 31 million views. We're so glad she did!

Caudalie's Instant Detox Mask is like a facial in a bottle. Take one look at the many TikTok videos of this product, and you'll understand the hype. As @mireyarios explained in one video, "Check out all these pores. It tightens your pores in 10 minutes and it absorbs any excess oil...I washed off the mask and my skin feels amazing."

You know a product is worth every penny when it's popular on TikTok over a year later. We're talking about Dr.Jart+'s Cicapair Tiger Grass Color Correcting Treatment SPF 30, which helps to reduce inflammation and redness, while also acting as a moisturizer and sunscreen. Best of all? A little goes a long way. Yes, you read that correctly. The multipurpose product calms, soothes and hydrates the skin with just a tiny dollop.

A hot tool that curls hair in half the time? Yes, please! CHI's Spin N Curl is not only buzzing on TikTok but Amazon as well—it has nearly five stars with over 18 thousand reviews! So why do people love it? Aside from styling hair in a jiffy, it's easy-to-use, includes a timer setting for even-looking curls and has the ability to change directions.

I tried the Haus Labs concealer Lady Gaga says she needs in her makeup routine — spoiler alert, you will too!

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