Ulta Flash Deals Starting at $9.50: You Have 24 Hours to Get 50% off MAC, IGK, Bondi Boost, L'ange & More

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As a beauty enthusiast, the Ulta 21 Days of Beauty Sale is one of my absolute favorite events of the year. It’s the perfect opportunity to snag 50% off makeup, skincare, hair care, and beauty tools from top brands.

I love restocking my go-to items and exploring new finds at half price—who wouldn’t? I get so excited that I literally mark my calendar with all the deals I plan to grab each day, ensuring I don’t miss out on my must-haves before they sell out.

Today’s Ulta deals are as low as just $9.50, and trust me, you don’t want to miss out! With 50% discounts on brands like MAC, Kitsch, IGK, Peach & Lily, and more, this is your chance to treat yourself to some amazing products. But act fast—you only have 24 hours to scoop up these incredible steals.

My top pick for today? The MAC M·A·Cximal Silky Matte Lipstick. I’m definitely stocking up on all the lip colors, and you should too! PS, if you're a Platinum or Diamond shopper, your order ships for free no (no spending minimum required). 

Today's Ulta 21 Days of Beauty Deals

This ultra-smooth, creamy lipstick gives me the perfect matte finish, and I can’t resist collecting every shade.

Shade Options: 38

Shoppers Say: "This is the most comfortable lipstick I have ever had. I will never buy another brand again."

Here's What You Need to Know:

• Immediate and 8-hour moisture
• Comfortable formula
• Long-wearing and color-true, 12 hours
• Non-feathering and non-bleeding, 12 hours
• Non-flaking and non-caking, 12 hours

This satin pillowcase adds a touch of luxury to your sleep routine, helping to keep your hair and skin looking their best while you rest.

Customer Ratings: 11,600+ 5-star Ulta reviews

Shoppers Say: "Very comfortable. This pillow case definitely clears up acne when having a bad emergency of it and I would definitely recommend!"

This hair mask works wonders to revive and strengthen dry, damaged locks, leaving them soft and shiny without any fuss.

Shoppers Say: "Instant results! I bought this because my hair is damaged from bleaching it and let me tell ya'll, the results are amazing! I used it for the first time and I already saw the results the following morning. My hair didn't feel dry at all! It felt healthy, smooth, and smells so good! Definitely did not regret the buy, and will repurchase."

Here's What You Need to Know: Spray onto dry hair and brush through before bed. In the morning, simply comb your hair—no need to wash or restyle.

This tool makes getting smooth, salon-quality hair at home a total breeze.

Options: Black and pink

Customer Ratings: 7,200+ 5-star Ulta reviews

Shoppers Say: "I was on the fence about buying this but am so glad I did! I LOVE it. The straightener works well and I find it super easy to do the curls. I find it easier to use to curl than using a flat iron. It will be perfect for travel."

Here's What You Need to Know:

• Can curl and straighten hair
• Smooth, floating plates for snag- and crease-free styling
• Adjustable heat settings tailored to you (280-460 degrees F)

This warm, inviting fragrance combines rich amber notes with a hint of spice, making it the perfect scent for adding a touch of luxury to your everyday routine.

Shoppers Say: "This is the perfect fragrance for anyone looking for a grown aroma. It's not sweet at all and the musk scent is subtle enough so you don't smell like a man but bold enough to bring out your sex appeal!!"

Key Notes:

• Top - floral whispers
• Middle - woody
• Base - clean, light musk

This creamy, antioxidant-rich moisturizer brings a refreshing boost to your skincare routine, leaving your skin feeling hydrated and radiant.

Customer Ratings: 1,600+ 5-star Ulta reviews

Shoppers Say: "This is a staple in my house for both myself (dry, sensitive skin) and my spouse (overall oily skin with dry patches). The scent is not too overwhelming, it layers well under makeup/sunscreen, and it has never broken me out."

Score 50% off on these game-changing Bondi Boost hair products and give your locks the revival they’ve been waiting for.

This firming cream smooths and tightens the neck and décolleté, giving your skin a lifted and youthful look.

Shoppers Say: "My neck ages me so much. I have used many different neck creams ranging from 15 to 125 dollars. This is honestly the best cream. It minimizes lines and makes the skin smoother. My husband even noticed and he's not too observant. Run don't walk to Ulta to purchase this."

Here's What You Need to Know: Apply a generous amount of cream from the jawline down to the collarbone, and extend to the décolleté if desired. Massage in circular motions until fully absorbed, using twice daily for optimal results.

This smoothing body serum helps you achieve effortlessly glossy skin with a touch of luxury.

Customer Ratings: 1,300+ 5-star Ulta reviews

Shoppers Say: "I was hesitant to this product, but using it once I saw a difference in my neck and the spot in front that was starting to show my age. I highly recommend it."

Here's What You Need to Know:  Smooth this serum onto targeted areas and massage in circular motions until it’s fully absorbed. For optimal results, use twice a day. 

This foundation effortlessly enhances your complexion, providing flawless coverage that keeps up with your every move.

Shade Options: 45

Shoppers Say: "This is the best foundation and a lifesaver for me as an olive. Even foundations with olive shades I havent found to be properly olive. The formula is AMAZING, wears beautifully and lasts well especially after powdering. Very natural finish with medium coverage."

This serum delivers a boost of hydration and nourishment, leaving your skin feeling soft and glowing with just a few drops.

Shoppers Say: "My skin is definitely brighter, and no longer dull. It absorbs into my skin quickly, and a little goes a long way. My blackheads are gone, and I'm extremely pleased with this item and entire skincare line."

Here's What You Need to Know:

• Apply twice daily, both morning and night, immediately after cleansing and before your moisturizer and SPF.
• Dispense a few drops onto your face and gently massage into the skin.
• Let the serum absorb for 1-2 minutes before layering on additional skincare or makeup.
• For an enhanced skincare blend, mix 1-2 drops into your bloom cream, stir, and apply.

Here’s a sneak peek at the hottest beauty steals coming up, so you can plan your shopping spree and score some major savings!

Ulta 21 Days of Beauty Products Week 1: August 30 to September 5

August 30

IGK Antisocial Overnight Bond Building Dry Hair Mask (originally $36, now $18)

Peach & Lily Matcha Pudding Antioxidant Cream (originally $43, now 21.50)

MAC Cosmetics M.A.C.ximal Silky Matte Lipstick (originally $25, now 12.50)

L'ange Le Duo 360 Airflow Styler (originally $89, now $44.50)

about-face THE PERFORMER Skin-Focused Foundation (originally $22, now $11)

Kitsch Satin Pillowcase (originally $19-26, now $8-$13)

Nemat Amber Eau de Parfum (originally $59.99, now $30)

Bondi Boost HG Collection (originally $20-$30, now $10-$15)

MAËLYS B-GLOSSY Smoothing Body Serum (originally $59, now $29.50)

MAËLYS B-POISED Neck & Décolleté Firming Cream (originally $49, now $24.50)

Beekman 1802 Milk Drops Ceramide Serum (originally $45, now $22.50)

August 31

Clinique Almost Lipstick in Black Honey (originally $25, now $12.50)

Clarins Total Eye Lift Firming & Smoothing Eye Cream (originally $92, now $46)

Lancôme Teint Idole Ultra Wear 24H Full Coverage Foundation (originally $57, now $28.50)

Philosophy Amazing Grace Eau de Toilette (originally $64, now $32)

Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23 (originally $72, now $36)

Lancôme La Base Pro Oil-Free Longwear Makeup Primer (originally $45, now $22.50)

BaBylissPRO Nano Titanium Digital Straightening Iron (originally $99.99, now $50)

Madison Reed Radiant Hair Color Kit (originally $30, now $15)

Kenra Professional Platinum Dry Texture Spray 6 (originally $25, now $12.50)

StriVectin Super-C Night Vitamin C Cream (originally $69, now $34.50)

IT Brushes For ULTA Airbrush Full Coverage Complexion Brush #77 (originally $30, now $15)

September 3

Kiehl’s Since 1851 Creamy Eye Treatment with Avocado (originally $60, now $30)

St. Tropez Self Tan Purity Bronzing Water Face Mist (originally $33, now $16.50)

Bed Head Hair Wax Stick For Strong Hold (originally $27, now $13.50)

LORAC PRO Contour Palette with Contour Brush (originally $45, now $22.50)

Chi 44 Iron Guard Thermal Protection Spray (originally $18.50, now $9.25)

September 4

Murad Rapid Dark Spot Correcting Serum (originally $83, now $41.50)

Moon The Teeth Whitening Device - At Home Whitening Kit with LED Light (originally $89.99, now $45

Clinique All About Eyes Eye Cream with Vitamin C (originally $42, now $21)

September 5

Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara (originally $29, now $14.50)

Polite Society Polite Pout Glossy Lip Balm (originally $21, now $10.50)

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation (originally $39, now $19.50)

ICONIC LONDON Radiance Booster Dewy Tinted Moisturizer (originally $39, now $19.50)

ICONIC LONDON Underglow Blurring Subtle Glow Primer (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 2: September 6 to September 12

September 6

Peter Thomas Roth FIRMx Exfoliating Peeling Gel (originally $49, now $24.50)

IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm (originally $47, now $23.50)

bareMinerals BAREPRO 16-HR Skin-Perfecting Powder Foundation (originally $42, now $21)

COSRX The 6 Peptide Skin Booster Serum (originally $25, now $12.50)

Tarte Shape Tape Stay Spray Setting Spray (originally $32, now $16)

IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment (originally $42, now $21)

IT Cosmetics Bye Bye Dark Spots Niacinamide Serum (originally $36, now $18)

September 7

Estée Lauder Double Wear Stay-in-Place Foundation (originally $52, now $26)

OLEHENRIKSEN Banana Bright+ Vitamin C Brightening Eye Crème (originally $44, now $22)

Yves Saint Laurent Black Opium Le Parfum (originally $115, now $57.50)

Fresh Rose Deep Hydration Facial Toner (originally $48, now $24)

Color Wow Travel Size Dream Coat Supernatural Spray (originally $12, now $6)

Benefit Cosmetics WANDERful World Silky-Soft Powder Blush (originally $32, now $16)

Tarte Tartelette XL Tubing Mascara (originally $27, now $13.50)

Sunday Riley Mini A+ High-Dose Retinoid Serum (originally $43, now $21.50)

September 8

FENTY BEAUTY by Rihanna Icon Velvet Liquid Lipstick (originally $29, now $14.50)

It’s A 10 Miracle Hair Mask Conditioning Treatment (originally $36, now $18)

Kiehl’s Since 1851 Truly Targeted Acne-Clearing Solution with Salicylic Acid (originally $30, now $15)

First Aid Beauty Ultra Repair Cream (originally $60, now $30)

Urban Decay Cosmetics Original Eyeshadow Primer Potion (originally $28, now $14)

Urban Decay Cosmetics 24/7 Eyeshadow (originally $22, now $11)

Peace Out 2% Salicylic Acid Early Stage Acne Dots (originally $19, now $9.50)

September 9

Erborian CC Cream SPF 25 (originally $46, now $23)

Origins Checks and Balances Frothy Face Wash (originally $29, now $14.50)

KVD Beauty Good Apple Blush Balm Duo (originally $34, now $17)

Klairs Supple Preparation Unscented Toner (originally $22, now $11)

September 10

Redken Deep Clean Dry Shampoo (originally $27, now $13.50)

Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara (originally $26, now $13)

Stila One Step Correct Brightening & Correcting Primer (originally $36, now $18)

Peter Thomas Roth Instant FIRMx Temporary Face Tightener (originally $49, now $24.50)

UNITE Hair 7SECONDS Detangler (originally $38, now $19)

September 11

Kylie Cosmetics High Gloss (originally $18, now $9)

Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner (originally $23, now $12)

TAN-LUXE THE FACE - Illuminating Self-Tan Drops (originally $50, now $25)

Kiehl's Since 1851 Ultra Facial Oil-Free Gel Cream (originally $39, now $19.50)

Ulta 21 Days of Beauty Products Week 3: September 13 to September 19

September 12

beautyblender Original Beautyblender Makeup Sponge (originally $20, now $10)

Lancôme Teint Idôle Ultra Wear All Over Concealer (originally $29, now $14.50)

Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum (originally $56, now $28)

StriVectin Peptight Tightening Neck Serum Roller (originally $79, now $39.50)

Biolage Ultra Hydra Source Deep Treatment Mask (originally $30, now $15)

September 13

Dermalogica PreCleanse Cleansing Oil (originally $49, now $24.50)

Dermalogica Daily Superfoliant Exfoliator (originally $66, now $33)

MAC Studio Radiance Serum Powered Foundation (originally $46, now $23)

PATTERN Styling Cream (originally $28, now $14)

MAC Fix+ Stay Over Alcohol-Free 16HR Setting Spray (originally $38, now $19)

Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer (originally $26, now $13)

September 14

IT Cosmetics CC+ Cream Illumination SPF 50+ (originally $47, now $23.50)

NARS Laguna Bronzer Powder (originally $40, now $20)

OUAI Hair Treatment Masque (originally $38, now $19)

Buxom Plump Shot Lip Serum (originally $29, now $14.50)

Anastasia Beverly Hills Ombre Effect Long Wearing Brow Powder Duo (originally $23, now $11.50)

September 15

Lancôme Rénergie H.P.N. 300-Peptide Anti-Aging Cream SPF 25 (originally $97, now $48.50)

Tarte Amazonian Clay 16-Hour Full Coverage Foundation (originally $42, now $21)

FENTY BEAUTY by Rihanna Pro Filt'r Instant Retouch Setting Powder (originally $36, now $18)

Urban Decay Cosmetics Vice Hydrating Lipstick (originally $21, now $10.50)

LolaVie Glossing Detangler (originally $26, now $13)

September 16

belief Moisturizing Eye Bomb Eye Cream (originally $48, now $24)

September 17

Peter Thomas Roth Potent-C Vitamin C Power Serum (originally $105, now $52.50)

Smashbox Halo Sculpt + Glow Face Palette With Vitamin E (originally $45, now $22.50)

KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner (originally $25, now $12.50)

September 18

Bumble and bumble Heat Shield Thermal Protection Hair Mist (originally $36, now $18)

Kylie Cosmetics Lip Oil (originally $25, now $12.50)

IGK First Class Charcoal Detox Dry Shampoo (originally $32, now $16)

Stila Stay All Day Dual-Ended Waterproof Liquid Eyeliner (originally $32, now $16)

Patchology FlashPatch Rejuvenating Eye Gels (originally $15, now $7.50)

Proactiv 3-Step Routine Complete Acne Skin Care Kit (originally $60, now $30)

September 19

Supergoop! Mineral Mattescreen SPF 40 (originally $40, now $20)

MAC Locked Kiss 24HR Lipstick (originally $34, now $17)

Lancôme Monsieur Big Volumizing Mascara (originally $30, now $15)

Clarins Cryo-Flash Instant Lift Effect & Glow Boosting Face Mask (originally $80, now $40)

IT Cosmetics Bye Bye Pores Translucent Loose Setting Powder (originally $32, now $16)

What is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty is a highly anticipated semi-annual event offering daily beauty deals on top brands for 50% off. Each day features new discounts on must-have products, including skincare, makeup, and beauty tools from popular brands like Tarte, IT Cosmetics, and Urban Decay. The event typically spans three weeks, and the deals are available both in-store and online, making it the perfect opportunity to stock up on beauty essentials at a fraction of the price. Keep an eye on the calendar to snag your favorites before they sell out.  

How often is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty event happens twice a year, typically in the spring and fall. This three-week sale offers daily deals with up to 50% off on top beauty brands like Tarte, IT Cosmetics, and Urban Decay. To stay ahead of the game, keep up with E! Insider Shop for curated picks and expert beauty hacks. Don't miss out on this perfect opportunity to stock up on your beauty essentials at unbeatable prices!

What time does Ulta 21 Days of Beauty start every day?

The Ulta Beauty 21 Days of Beauty event features new daily beauty steals starting at 12:00 AM CT each day. To ensure you don’t miss out on these limited-time offers, check the Ulta website or app right at midnight Central Time for the latest deals on top beauty brands and must-have products.

How long are Ulta 21 Days of Beauty steals available?

Ulta Beauty's 21 Days of daily deals are available for just one day—ending at 11:59 PM CT. Don’t wait to snag your favorites, as each day’s deals switch over at 12:00 AM CT to the next day's offers. Act fast to take advantage of these limited-time discounts on top beauty brands and must-have products.

How much is shipping for Ulta 21 Days of Beauty?

During Ulta Beauty's 21 Days of Beauty event, shipping is free with a Beauty Steals purchase if you have Platinum or Diamond status, regardless of the order amount. If you don’t have these status levels, you can still enjoy free shipping on orders over $35. Take advantage of these shipping perks to get your favorite beauty products delivered to your door without extra costs!

Is Ulta 21 Days of Beauty in stores or online?

Ulta Beauty's 21 Days of Beauty event is available both in-store and online, including through the Ulta app. You can shop the daily deals in Ulta stores, on the Ulta website, and via the Ulta app. Be sure to check for exclusive offers available only online and through the app for additional savings on top beauty products and must-have items.

If you're looking for more great products, you'll love these picks from Kyle Richards.