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If you’re a beauty lover on the hunt for unbeatable deals, today’s Ulta 21 Days of Beauty sale is a must-shop event. For the next 24 hours, you can snag some of your favorite products at a jaw-dropping 50% off.

Among the standout deals are the St. Tropez self-tanning spray loved by Ashley Graham, offering a flawless glow, and the Kiehl's eye cream praised by Southern Charm's Madison LeCroy for making concealer unnecessary.

With discounts as low as $7 on brands like Lorac, Chi, Nudestix, Lime Crime, Bed Head, and Dime, there’s no better time to stock up on beauty essentials.

Don't wait too long to snag these deals—once they're gone, they're gone. Whether you're after glowing skin, flawless hair, or the perfect makeup must-haves, these half-price finds are sure to elevate your routine. Act fast and get shopping before these incredible offers vanish.

Treat tired eyes to a burst of hydration and brightening with this creamy eye treatment that smooths and refreshes with a unique, non-migrating formula.

Customer Ratings: 2,100+ 5-star Ulta reviews

Shoppers Say: "Very moisturizing! I love this eye cream! I use it every night and it has gotten rid of my under eye bags!! I wake up feeling refreshed. A little goes a long way with this product."

Southern Charm star Madison LeCroy said, "I absolutely love this. This gives you that brightness. This is great to wear without having to do an under-eye concealer because it instantly brightens up.. This is a great brand especially if you are sensitive, this does not irritate [my skin] at all."

Spritz on a sunkissed glow and instant hydration with this easy-to-use facial mist that delivers a streak-free, natural tan without any self-tan smell or transfer.

Customer Ratings: 1,000+ 5-star Ulta reviews

Shoppers Say: "I have a fair complexion and many tan products turn me orange. This bronzing mist is perfect! Perfect sprayer, application and color. Very natural, no orange, doesn't break me out and lasts for days. I highly recommend this bronzing mist!!"

Ashley Graham told E! she uses this product "morning, noon, and night." She elaborated, "It keeps me nice and tanned and glowing. It smells like f--king vacation. Who doesn't want to smell like a vacation all day and all night?"

Add instant texture and definition to your hair with a strong-hold wax stick that's easy to apply and keeps your style smooth and frizz-free.

Shoppers Say: "This Bed Head wax stick works well and is easy to use. It controlled my fly aways and keeps my hairstyle in place. It left no white residue and I am a brunette. I am so happy with this product."

Simplify your eye makeup routine with a waterproof pencil that delivers vibrant color, precise lines, and long-lasting wear while doubling as an eyeshadow primer.

Shoppers Say: "Glides on, doesn't crease and stays on all day. I've tried many other eyeshadow pencils. Some are good, but Nudestix is the best! It glides on easily and stays put until I take it off. The colors are gorgeous."

Sculpt and illuminate with a contour palette that includes everything you need to define your features and highlight your best angles for a flawless finish.

Customer Ratings: 1,000+ 5-star Ulta reviews

Shoppers Say: "This is the best contouring palette, it does everything and more! I am finally ordering another since my favorite shade is almost gone, but I've used it daily for 2 years!"

Cleanse your skin effortlessly with a balm that melts away makeup, including stubborn waterproof formulas, while gently exfoliating and hydrating

Shoppers Say: "Best oil cleanser I've tried. I usually have a problem with oil based cleasers causing break out however this product does not do that at all. Very creamy and nice consistency, lathers into skin very well, and smells great. Makes my skin feel fresh and revived especially after a long day of wearing a full face. Love this oil cleanser and would definitely recommend it to sensitive skin!"

Shield your hair from heat damage with a weightless spray that seals the cuticle, adds essential moisture, and keeps your locks protected without any buildup.

Shoppers Say: "CHI thermal protecting spray has quickly become my go-to for hair protection. It effectively shields my hair from heat damage without any heavy buildup, leaving my hair shiny and full of life. Also, the luxurious floral scent is simply delightful."

Create a glowing, airbrushed base with a lightweight moisturizer that doubles as a primer, infusing your skin with dewy radiance while balancing tone and reducing redness.

Shoppers Say: "Best primer ever! I wore this while working 16-hour trade shows in the dry desert climate of Vegas five days in a row, and my makeup still looked FABULOUS by the end!! Very hydrating and grips onto your makeup ALL day. It works well with different forms of foundations —I use liquid or powder with great success."

Get a picture-perfect finish with a setting powder that seamlessly blurs imperfections and minimizes pores for a smooth, lightweight look that lasts all day.

Shoppers Say: "Loved this powder. So glad I decided to try this one this brand is sooo underrated."

Discover the magic of a concealer that combines long-lasting coverage with a silky texture, effortlessly blending to hide imperfections and smooth out wrinkles.

Shoppers Say: "Amazing coverage without the heavy feel. It's like they blended shape tape & Nars concealer to make one. It's a definite must try!"

Prep your skin for a flawless, luminous look with a silky primer that blurs imperfections and leaves your complexion smooth as glass.

Shoppers Say: "Works on all skin types and feels amazing! I recently did makeup for a bridal party. The skin types ranged from very dry to very oily and even combination. I can honestly say that this primer worked so well for each girl and held up ALL DAY. I am thoroughly impressed."

Keep it natural with a soft matte lipstick that adds a hint of color, stays put, and keeps your lips feeling smooth and comfy.

Shoppers Say: "Amazing colors. This is my first Lime Crime purchase, and I'm sooo impressed. When I first put it on, I was worried because the formula looked pretty streaky and watery, but it evens out as it dries, and becomes a GORGEOUS sheer matte."

Get a flawless, silky-smooth finish with a perfecting powder that blurs pores, keeps skin clear, and feels light as air.

Shoppers Say: "Airbrushed. I'm naturally oily. Whenever I wear makeup, no matter what primer and setting spray I use so far, I still get greasy. But not with this. I feel like I've found a magic."

Turn back the clock on your skin with a serum that hydrates, brightens, and smooths for a more youthful, radiant complexion.

Customer Ratings: 3,100+ 5-star Ulta reviews

Shoppers Say: "Look and feel younger! The serum immediately makes my skin look and feel light and smooth! I love that it is non-toxic as well."

Get effortlessly bouncy curls and waves at the push of a button with a styling tool that combines volcanic lava and ceramic for sleek, shiny results without the heat damage.

Shoppers Say: "This is the only curling that gives me beautiful curls that dont look like Shirley Temple. It's easy to use and I LOVE it."

Rock a bold, velvety matte lip that stays put all day with rich color that won’t smudge, bleed, or need constant touch-ups.

Shoppers Say: "I been buying this lip sticks for years! Matte, stay for a long time, don't dry my lips."

Get ready for a shine-free day with a mattifying primer that keeps your skin smooth and fresh, ensuring your makeup stays flawless from morning to night.

Shoppers Say: "I found this gem and am completely pleased with my purchase. Great primer that includes salicylic acid and works wonders to minimize the oiliness of my skin."

Sculpt and define your complexion with a travel-friendly palette that combines contouring and highlighting shades for a naturally chiseled look and effortlessly flawless finish.

Shoppers Say: "Absolutely beautiful. Please never stop making this! It's amazing and I highly recommend no matter skin type."

Get that sun-kissed look with a bronzing powder that effortlessly blends to your perfect shade, offering long-lasting warmth and a touch of vitamin E for a glowing finish.

Shoppers Say: "This is one my favorites. Great color, subtle shimmer, buildable and natural looking. I have 2 shades!"

Define your lips with a velvety matte liner that locks in color, keeps your look crisp, and stays put without smudging or bleeding.

Shoppers Say: "Lime Crime has good lipliners and lipsticks. The liners last a long time."

Add a pop of color to your cheeks with a buildable blush that lets you choose between a natural flush or a bolder, more dramatic look in both matte and satin finishes.

Shoppers Say: "Really great blush! The pigment is super rich and the blush goes on smoothly. The compact is magnetic close, feels very secure."

Transform your hair with a styling iron that blends volcanic lava and ceramic to deliver consistent, gentle heat for smooth, shiny results with less damage.

Shoppers Say: "I have used a lot of flat irons in my life.... this has quickly become my new favorite and my go to for everyday use. Love all of my CHI products."

Pucker up with a matte lipstick that offers rich, smooth color and a comfy, non-drying formula for effortlessly stunning lips.

Shoppers Say: "I absolutely love the colors. They're very comfortable to wear and apply evenly. I also feel like they last a pretty long time even through drinking and snacking at work. I really like the paper tube too!"

Give your hair the definition and control it craves with a putty that adds body, fights frizz, and keeps your style in check with a flexible hold.

Shoppers Say: "Great product! Love the smell and workability of this product. Holds hair but does not weigh it down or feel sticky."

Achieve a flawless, soft-focus finish with a foundation that feels light, builds effortlessly, and stays put all day, while keeping shine at bay.

Shoppers Say: "I love love this foundation, awesome coverage and beautiful finish on skin."

Get the ultimate brow boost with this dual-ended tool that combines precise color and a clear gel to keep your arches perfectly in place all day.

Shoppers Say: "The BEST BROW pencil. I will not leave my house if I haven't used this pencil! MUST! I love it so much!"

This gloss gives you a brilliant shine and lightweight comfort, leaving sticky formulas in the past for a fresh, smooth finish.

Shoppers Say: "Ive gone through 6 tubes of this gloss and currently on my 7th. It's my all time favorite. Not sticky but super hydrating and gives me perfect glossy lips and doesn't have a disgusting taste. I've tried others but always go back to this one."

Ready to glow? This buildable highlighter lets you dial up your radiance for a luminous finish that’s all you.

Shoppers Say: "SO UNDERRATED, the product is incredible!! Better than Fenty beauty highlighters, hourglass, makeup by Mario, and other brands I've tried. This glides like butter and looks like glass."

What's on sale for Ulta 21 Days of Beauty?

Here’s a sneak peek at the best beauty steals coming up, so you can plan your shopping spree and score some major savings!

Ulta 21 Days of Beauty Products Week 1: August 30 to September 5

August 30

IGK Antisocial Overnight Bond Building Dry Hair Mask (originally $36, now $18)

Peach & Lily Matcha Pudding Antioxidant Cream (originally $43, now 21.50)

MAC Cosmetics M.A.C.ximal Silky Matte Lipstick (originally $25, now 12.50)

L'ange Le Duo 360 Airflow Styler (originally $89, now $44.50)

Kitsch Satin Pillowcase (originally $19-26, now $8-$13)

August 31

Clinique Almost Lipstick in Black Honey (originally $25, now $12.50)

Clarins Total Eye Lift Firming & Smoothing Eye Cream (originally $92, now $46)

Lancôme Teint Idole Ultra Wear 24H Full Coverage Foundation (originally $57, now $28.50)

Philosophy Amazing Grace Eau de Toilette (originally $64, now $32)

Shiseido Benefiance Wrinkle Smoothing Day Cream SPF 23 (originally $72, now $36)

Lancôme La Base Pro Oil-Free Longwear Makeup Primer (originally $45, now $22.50)

BaBylissPRO Nano Titanium Digital Straightening Iron (originally $99.99, now $50)

Madison Reed Radiant Hair Color Kit (originally $30, now $15)

Kenra Professional Platinum Dry Texture Spray 6 (originally $25, now $12.50)

StriVectin Super-C Night Vitamin C Cream (originally $69, now $34.50)

September 3

Kiehl’s Since 1851 Creamy Eye Treatment with Avocado (originally $60, now $30)

St. Tropez Self Tan Purity Bronzing Water Face Mist (originally $33, now $16.50)

Bed Head Hair Wax Stick For Strong Hold (originally $27, now $13.50)

LORAC PRO Contour Palette with Contour Brush (originally $45, now $22.50)

Chi 44 Iron Guard Thermal Protection Spray (originally $18.50, now $9.25)

September 4

Murad Rapid Dark Spot Correcting Serum (originally $83, now $41.50)

Moon The Teeth Whitening Device - At Home Whitening Kit with LED Light (originally $89.99, now $45)

Clinique All About Eyes Eye Cream with Vitamin C (originally $42, now $21)

September 5

Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara (originally $29, now $14.50)

Polite Society Polite Pout Glossy Lip Balm (originally $21, now $10.50)

Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation (originally $39, now $19.50)

ICONIC LONDON Radiance Booster Dewy Tinted Moisturizer (originally $39, now $19.50)

ICONIC LONDON Underglow Blurring Subtle Glow Primer (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 2: September 6 to September 12

September 6

Peter Thomas Roth FIRMx Exfoliating Peeling Gel (originally $49, now $24.50)

IT Cosmetics Bye Bye Makeup 3-in-1 Makeup Melting Cleansing Balm (originally $47, now $23.50)

bareMinerals BAREPRO 16-HR Skin-Perfecting Powder Foundation (originally $42, now $21)

COSRX The 6 Peptide Skin Booster Serum (originally $25, now $12.50)

Tarte Shape Tape Stay Spray Setting Spray (originally $32, now $16)

IT Cosmetics Bye Bye Under Eye Bags Daytime Treatment (originally $42, now $21)

IT Cosmetics Bye Bye Dark Spots Niacinamide Serum (originally $36, now $18)

September 7

Estée Lauder Double Wear Stay-in-Place Foundation (originally $52, now $26)

OLEHENRIKSEN Banana Bright+ Vitamin C Brightening Eye Crème (originally $44, now $22)

Yves Saint Laurent Black Opium Le Parfum (originally $115, now $57.50)

Fresh Rose Deep Hydration Facial Toner (originally $48, now $24)

Color Wow Travel Size Dream Coat Supernatural Spray (originally $12, now $6)

Benefit Cosmetics WANDERful World Silky-Soft Powder Blush (originally $32, now $16)

Tarte Tartelette XL Tubing Mascara (originally $27, now $13.50)

Sunday Riley Mini A+ High-Dose Retinoid Serum (originally $43, now $21.50)

September 8

FENTY BEAUTY by Rihanna Icon Velvet Liquid Lipstick (originally $29, now $14.50)

It’s A 10 Miracle Hair Mask Conditioning Treatment (originally $36, now $18)

Kiehl’s Since 1851 Truly Targeted Acne-Clearing Solution with Salicylic Acid (originally $30, now $15)

First Aid Beauty Ultra Repair Cream (originally $60, now $30)

Urban Decay Cosmetics Original Eyeshadow Primer Potion (originally $28, now $14)

Urban Decay Cosmetics 24/7 Eyeshadow (originally $22, now $11)

Peace Out 2% Salicylic Acid Early Stage Acne Dots (originally $19, now $9.50)

September 9

Erborian CC Cream SPF 25 (originally $46, now $23)

Origins Checks and Balances Frothy Face Wash (originally $29, now $14.50)

KVD Beauty Good Apple Blush Balm Duo (originally $34, now $17)

Klairs Supple Preparation Unscented Toner (originally $22, now $11)

September 10

Redken Deep Clean Dry Shampoo (originally $27, now $13.50)

Anastasia Beverly Hills Lash Sculpt Lengthening & Volumizing Mascara (originally $26, now $13)

Stila One Step Correct Brightening & Correcting Primer (originally $36, now $18)

Peter Thomas Roth Instant FIRMx Temporary Face Tightener (originally $49, now $24.50)

UNITE Hair 7SECONDS Detangler (originally $38, now $19)

September 11

Kylie Cosmetics High Gloss (originally $18, now $9)

Too Faced Lip Injection Extreme Lip Shaper Plumping Lip Liner (originally $23, now $12)

TAN-LUXE THE FACE - Illuminating Self-Tan Drops (originally $50, now $25)

Kiehl's Since 1851 Ultra Facial Oil-Free Gel Cream (originally $39, now $19.50)

September 12

beautyblender Original Beautyblender Makeup Sponge (originally $20, now $10)

Lancôme Teint Idôle Ultra Wear All Over Concealer (originally $29, now $14.50)

Elizabeth Arden Advanced Ceramide Capsules Daily Youth Restoring Serum (originally $56, now $28)

StriVectin Peptight Tightening Neck Serum Roller (originally $79, now $39.50)

Biolage Ultra Hydra Source Deep Treatment Mask (originally $30, now $15)

Ulta 21 Days of Beauty Products Week 3: September 13 to September 19

September 13

Dermalogica PreCleanse Cleansing Oil (originally $49, now $24.50)

Dermalogica Daily Superfoliant Exfoliator (originally $66, now $33)

MAC Studio Radiance Serum Powered Foundation (originally $46, now $23)

PATTERN Styling Cream (originally $28, now $14)

MAC Fix+ Stay Over Alcohol-Free 16HR Setting Spray (originally $38, now $19)

Benefit Cosmetics Precisely, My Brow Pencil Waterproof Eyebrow Definer (originally $26, now $13)

September 14

IT Cosmetics CC+ Cream Illumination SPF 50+ (originally $47, now $23.50)

NARS Laguna Bronzer Powder (originally $40, now $20)

OUAI Hair Treatment Masque (originally $38, now $19)

Buxom Plump Shot Lip Serum (originally $29, now $14.50)

Anastasia Beverly Hills Ombre Effect Long Wearing Brow Powder Duo (originally $23, now $11.50)

September 15

Lancôme Rénergie H.P.N. 300-Peptide Anti-Aging Cream SPF 25 (originally $97, now $48.50)

Tarte Amazonian Clay 16-Hour Full Coverage Foundation (originally $42, now $21)

FENTY BEAUTY by Rihanna Pro Filt'r Instant Retouch Setting Powder (originally $36, now $18)

Urban Decay Cosmetics Vice Hydrating Lipstick (originally $21, now $10.50)

LolaVie Glossing Detangler (originally $26, now $13)

September 16

belief Moisturizing Eye Bomb Eye Cream (originally $48, now $24)

September 17

Peter Thomas Roth Potent-C Vitamin C Power Serum (originally $105, now $52.50)

Smashbox Halo Sculpt + Glow Face Palette With Vitamin E (originally $45, now $22.50)

KVD Beauty Tattoo Liner Waterproof Liquid Eyeliner (originally $25, now $12.50)

September 18

Bumble and bumble Heat Shield Thermal Protection Hair Mist (originally $36, now $18)

Kylie Cosmetics Lip Oil (originally $25, now $12.50)

IGK First Class Charcoal Detox Dry Shampoo (originally $32, now $16)

Stila Stay All Day Dual-Ended Waterproof Liquid Eyeliner (originally $32, now $16)

Patchology FlashPatch Rejuvenating Eye Gels (originally $15, now $7.50)

Proactiv 3-Step Routine Complete Acne Skin Care Kit (originally $60, now $30)

September 19

Supergoop! Mineral Mattescreen SPF 40 (originally $40, now $20)

MAC Locked Kiss 24HR Lipstick (originally $34, now $17)

Lancôme Monsieur Big Volumizing Mascara (originally $30, now $15)

Clarins Cryo-Flash Instant Lift Effect & Glow Boosting Face Mask (originally $80, now $40)

IT Cosmetics Bye Bye Pores Translucent Loose Setting Powder (originally $32, now $16)

What is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty is a highly anticipated semi-annual event offering daily beauty deals on top brands for 50% off. Each day features new discounts on must-have products, including skincare, makeup, and beauty tools from popular brands like Tarte, IT Cosmetics, and Urban Decay. The event typically spans three weeks, and the deals are available both in-store and online, making it the perfect opportunity to stock up on beauty essentials at a fraction of the price. Keep an eye on the calendar to snag your favorites before they sell out.  

How often is Ulta 21 Days of Beauty?

Ulta Beauty's 21 Days of Beauty event happens twice a year, typically in the spring and fall. This three-week sale offers daily deals with up to 50% off on top beauty brands like Tarte, IT Cosmetics, and Urban Decay. To stay ahead of the game, keep up with E! Insider Shop for curated picks and expert beauty hacks. Don't miss out on this perfect opportunity to stock up on your beauty essentials at unbeatable prices!

What time does Ulta 21 Days of Beauty start every day?

The Ulta Beauty 21 Days of Beauty event features new daily beauty steals starting at 12:00 AM CT each day. To ensure you don’t miss out on these limited-time offers, check the Ulta website or app right at midnight Central Time for the latest deals on top beauty brands and must-have products.

How long are Ulta 21 Days of Beauty steals available?

Ulta Beauty's 21 Days of daily deals are available for just one day—ending at 11:59 PM CT. Don’t wait to snag your favorites, as each day’s deals switch over at 12:00 AM CT to the next day's offers. Act fast to take advantage of these limited-time discounts on top beauty brands and must-have products.

How much is shipping for Ulta 21 Days of Beauty?

During Ulta Beauty's 21 Days of Beauty event, shipping is free with a Beauty Steals purchase if you have Platinum or Diamond status, regardless of the order amount. If you don’t have these status levels, you can still enjoy free shipping on orders over $35. Take advantage of these shipping perks to get your favorite beauty products delivered to your door without extra costs!

Is Ulta 21 Days of Beauty in stores or online?

Ulta Beauty's 21 Days of Beauty event is available both in-store and online, including through the Ulta app. You can shop the daily deals in Ulta stores, on the Ulta website, and via the Ulta app. Be sure to check for exclusive offers available only online and through the app for additional savings on top beauty products and must-have items.

Still shopping? Southern Charm star Madison LeCroy says this product is just as good as a Brazilian Blowout or keratin treatment.